Senior Insights Analyst, EMEA, Global Marketing

5 days ago

Manchester, United Kingdom Ingredion UK Limited Full time
Job Title: Senior Insights Analyst, EMEA, Global Marketing

We are seeking a highly motivated Consumer and Market Insights professional to join our team at Ingredion UK Limited. The Global Insights Center of Excellence (CoE) cultivates Voice of Consumer and Voice of Customer insights based on primary proprietary research, understanding of markets is by also utilizing secondary sources of information and data.

Key Responsibilities:
  • Execute consumer studies via our Online Panel Provider; this includes designing questionnaires, programming, fielding and final reporting
  • Identify, clarify, and communicate research objectives, and establish research scope
  • Oversee the design, management, and presentation of results of custom primary studies
  • Manage relationships with external research companies, including the selection of agencies, communication of requirements/specific requests evaluating agencies post study
  • Challenge agencies to ensure best approach, execution, and analysis of consumer research
  • Drive business decisions through consumer and market insights
  • Identify ways of interpreting and making recommendations in a concise and easy to understand reports on potential opportunities, and supplying thought-leadership contents to EMEA Marcomms team
Requirements:
  • Bachelor's degree or equivalent, advanced degree in Psychology, Statistics, Consumer Research is preferred
  • A minimum of 5 years of professional experience (agency or in-house) in quantitative market research
  • Hands-on experience running quantitative studies e2e
  • Experience with B2B / B2C multinational companies
  • Strong experience in data analytics and reporting (e.g. use of Excel and PowerBI highly beneficial)
  • General understanding of statistical references (weighting, sig differences, correlations, regressions)
  • Experience with Point-of-Sale (POS) data (e.g., IRI, Nielsen) and use of online POS platforms to build search parameters. Knowledge of key measures (e.g., ACV, TPD, velocities) and attributes.
  • Experience and comfort with online DIY Survey programming tools (no coding necessary)
  • Familiar with social analytics and machine learning
  • An ability to design, organize, and analyze large data sets
  • Excellent oral and written English
Desirable Requirements:
  • Experience in running qualitative research studies
  • Pharma / health / nutrition, Food & beverages of Food ingredients industry knowledge is highly beneficial
Relocation Available:

Yes, Within Country

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, age, national origin, gender, gender identity, gender expression, sexual orientation, pregnancy, marital status, veteran status, military status, or disability status.

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