Digital Marketing Strategist

2 weeks ago


Hinckley, United Kingdom The Portfolio Group Full time

About The Portfolio Group

The Portfolio Group is a dynamic and innovative company that is seeking a highly skilled Paid Media Manager to join our team. As a Paid Media Manager, you will play a critical role in driving exceptional results and supporting the Sales & Marketing divisions.

Key Responsibilities

  • Formulate high-performing search strategies to drive conversions and revenue growth.
  • Launch and optimize PPC and social media paid campaigns across multiple channels.
  • Oversee accounts on search platforms such as Google AdWords, Bing, Meta, and others.
  • Select keywords and target audiences effectively to maximize ROI.
  • Monitor budgets and adjust bids to ensure optimal performance.
  • Track key performance indicators (KPIs) to assess campaign performance and identify areas for improvement.
  • Produce and analyze PPC and social media reports to inform data-driven decisions.
  • Develop compelling ad copy and choose engaging imagery to capture audience attention.
  • Maintain partnerships with PPC and social ad platforms and vendors to stay up-to-date on industry trends and best practices.

Requirements

  • Proven experience as a PPC/Paid Media Manager with a strong background in data analysis and reporting.
  • In-depth knowledge of SEO and digital marketing concepts, including keyword research and campaign optimization.
  • Expertise in multiple platforms, including AdWords, Facebook, and Meta.
  • Proficient with analytics tools, such as Google Analytics.
  • Excellent MS Office skills, particularly Excel.
  • Outstanding communication skills and the ability to work effectively with cross-functional teams.
  • Analytical thinker with strong numeracy skills and the ability to interpret complex data sets.


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