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Digital Insight Analyst

2 months ago


Birmingham, Birmingham, United Kingdom Morgan Philips Group SA Full time
Job Title: Digital Insight Analyst

This is a fantastic opportunity to join our team as a Digital Insight Analyst based in Birmingham with flexible working options. This is a permanent role with a competitive salary of c.£55K and excellent benefits.

Key Responsibilities:
  • Develop, maintain, and improve dashboards to track guest behavior, e-CRM programme performance, and KPIs.
  • Apply statistical methods to analyze data, validate assumptions, and communicate results to stakeholders.
  • Use advanced visualization techniques and tools like Plotly to create interactive and dynamic data visualizations.
  • Present data insights in a clear and concise manner.
  • Analyze multi-channel data sources to deepen customer behavior understanding and identify new marketing opportunities.
  • Collaborate with the Digital Data Analyst and Data & Analytics Manager to maintain relationships with external agencies.
Requirements:
  • Experience in Digital Marketing with strong analytical and consumer insight skills.
  • Highly numerate with knowledge of latest digital/data innovation trends.
  • Proficiency in Business Intelligence tools and dashboard creation, particularly with Power BI or alternatives like Tableau, QlikView, or Cognos BI.
  • Advanced SQL querying skills for data extraction, manipulation, and modeling.
  • Familiarity with data warehousing solutions like Amazon Redshift, Google BigQuery, or Snowflake.
  • Ability to design and develop interactive dashboards and reports.
  • Experience with Python or R for data analytics and automation tasks.
  • Excellent communication skills with the ability to articulate complex data insights.
  • Familiarity with project management tools like Jira, Trello, or Asana.
  • Familiarity with cloud computing platforms like AWS, Azure, or Google Cloud Platform.
  • Critical thinking and problem-solving skills using data-driven approaches.