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Digital Insight Analyst
2 months ago
This is a fantastic opportunity to join our team as a Digital Insight Analyst based in Birmingham with flexible working options. This is a permanent role with a competitive salary of c.£55K and excellent benefits.
Key Responsibilities:- Develop, maintain, and improve dashboards to track guest behavior, e-CRM programme performance, and KPIs.
- Apply statistical methods to analyze data, validate assumptions, and communicate results to stakeholders.
- Use advanced visualization techniques and tools like Plotly to create interactive and dynamic data visualizations.
- Present data insights in a clear and concise manner.
- Analyze multi-channel data sources to deepen customer behavior understanding and identify new marketing opportunities.
- Collaborate with the Digital Data Analyst and Data & Analytics Manager to maintain relationships with external agencies.
- Experience in Digital Marketing with strong analytical and consumer insight skills.
- Highly numerate with knowledge of latest digital/data innovation trends.
- Proficiency in Business Intelligence tools and dashboard creation, particularly with Power BI or alternatives like Tableau, QlikView, or Cognos BI.
- Advanced SQL querying skills for data extraction, manipulation, and modeling.
- Familiarity with data warehousing solutions like Amazon Redshift, Google BigQuery, or Snowflake.
- Ability to design and develop interactive dashboards and reports.
- Experience with Python or R for data analytics and automation tasks.
- Excellent communication skills with the ability to articulate complex data insights.
- Familiarity with project management tools like Jira, Trello, or Asana.
- Familiarity with cloud computing platforms like AWS, Azure, or Google Cloud Platform.
- Critical thinking and problem-solving skills using data-driven approaches.