Public Relations Specialist

1 month ago


Bournemouth, Bournemouth, United Kingdom ESET, LLC Full time

Job Summary

We are seeking a highly skilled Public Relations Specialist to join our team at ESET, LLC. The successful candidate will be responsible for developing and implementing PR plans to drive brand awareness through targeted activity and initiatives.

Key Responsibilities

  1. Produce and coordinate copy and content for campaigns, newsletters, blogs, and web.
  2. Keep abreast of all aspects of the content development for products and marketing collateral supplied by the HQ - localizing where required.
  3. Collaborate with internal and external teams to create content for landing pages and optimize the user experience.
  4. Manage monthly emails for current and lapsed consumers.
  5. Send promotional reminders and internal marketing emails to staff about external marketing activities.
  6. Brainstorm new and creative growth strategies.
  7. Collaborate with agencies and partners to monitor media placement.
  8. Provide collateral for advertising campaigns.
  9. Manage PR agency providing collateral, research information, and other relevant information to ensure PR results are achieved.
  10. Coordinate and run PR events and campaigns as specified by the Marketing Director ensuring a cohesive message is portrayed across all channels and activities.
  11. Create and execute social media campaigns targeting all channels with relevant and researched content, using appropriate hashtags, imagery, and other relevant information to drive social engagement, impressions, and clicks.
  12. Manage social media on a daily basis to ensure that any complaints/feedback are actioned quickly and in a polite professional manner.
  13. Ensure all written content is produced with SEO techniques in order to drive engagement and increase web presence.
  14. Manage and work with various external agencies to ensure a smooth working relationship, such as PR agency, local authorities, social purpose charity/agency.
  15. Measure and report on performance of all relevant campaigns and assess the activity against KPI's and business goals.
  16. Analyze and evaluate customer experience across multiple channels and customer touch points.
  17. Evaluate emerging technologies and provide recommendations for adoption as appropriate to further strengthen the campaigns.
  18. Schedule and project-manage tactical plans to ensure key campaigns are prioritized and all plans delivered to the highest quality, on time and within budget.
  19. Monitor campaign performance and provide post-campaign evaluation.
  20. Produce written copy to a high standard when requested by the marketing team.

Requirements

Education:

  • Preferred (but not essential) degree in English, communications, journalism, or PR.

Experience:

  • Experience in copy and content writing.
  • Experience of proofreading.
  • Experience in social media management monitoring.
  • Experience in working with external agencies.
  • Understanding of cybersecurity.
  • Ability to digest and interpret technical material.

Knowledge:

  • Cybersecurity or tech industry knowledge.
  • Up-to-date with all the latest trends and best practices of online marketing and campaign measurement.
  • Working knowledge of HTML, CSS, and JavaScript development.

Language:

  • English C2 - Proficient.

Communication:

  • Excellent level of written and spoken English language.

Managerial skills:

  • Project management.
  • Planning skills.

Personal characteristics:

  • Strong analytical skills and results/data-driven thinking.
  • Ability to prioritize and self-manage.
  • High level of attention to detail.
  • Highly motivated and self-driven.
  • Creative and resourceful.
  • Proactive and dynamic team player.
  • Flexible approach.
  • Ability to perform under pressure of multiple deadlines.
  • Excellent organizational skills.

Magnitude (Area of Impact)

This is the primary function for localizing materials and resources in the country. Difficult role to replace.

Additional Information

Travel: 10/20% travel may be required.

Confidential information: Low.

Job requisition: JR-05016 PR & Communications Specialist (Open)

Primary location: Bournemouth.

Additional locations:

Time type: Full time.




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