SEO Site Manager

2 weeks ago

Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled SEO Site Manager to join our team at Frasers Group. As a key member of our digital marketing team, you will be responsible for developing and executing the SEO strategy for our allocated site/brand, driving organic traffic and revenue through information architecture improvements, content management, and SEO techniques.

Key Responsibilities
  • Develop and execute the SEO strategy for allocated site/brand, driving organic traffic and revenue.
  • Lead the SEO team to manage the website, increasing organic traffic and revenue through information architecture improvements, content management, and SEO techniques.
  • Carry out keyword research and manage site technical issues to support SEO roadmap.
  • Manage the SEO team, including line management, probationary reviews, 1:1s, ER and hiring involvement, performance management, and engagement with Frasers Group annual performance cycles.
  • Monitor and improve the site's KPIs and revenue targets.
  • Highlight opportunities and developments across the channel.
  • Work with the SEO Manager to deliver SEO link building campaigns.
  • Stay abreast of and contribute to wider industry developments.
Requirements
  • Hands-on experience in an SEO-focused role, with the ability to lead and engage with direct reports.
  • Strong focus on the technical aspects of SEO.
  • Working knowledge of link building using various techniques.
  • Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic.
  • Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis.
  • Experienced in creating and presenting campaign reports, including ROI and conversion rates.
  • Strong understanding of web usability and site design, with a quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics.
  • Research skills to identify, build, and prioritise essential keyword sets.
  • Excellent problem-solving and analytical skills.
  • Ability to self-manage and keep track of multiple projects.
  • Genuine passion for SEO and online marketing.
  • Experience with content marketing and social campaigns.
About Us

Frasers Group is a leading retail company that is rethinking retail through digital innovation and unique store experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally. Our mission is to build the world's most admired and compelling brand ecosystem, and our purpose is to elevate the lives of the many with access to the world's best brands and experiences.

We are a company that fears less and does more, with a culture that values forward thinking, innovation, and collaboration. Our people are driven to change the future of retail, embracing challenges along the way. We offer a wide range of benefits and perks, including a benefits package, reward and recognition schemes, and opportunities for career growth and development.

Our Recruitment Team will be reviewing applications, and all candidates will receive a response, whether they are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focused and could include a presentation/task to see your skills in action.

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