Senior SEO Specialist

12 hours ago

Derbyshire, United Kingdom Frasers Group Full time
Senior SEO Specialist

At Frasers Group, we're rethinking retail through digital innovation and unique store experiences. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our mission is to build the world's most admired and compelling brand ecosystem. We're elevating the lives of the many with access to the world's best brands and experiences.

We're a forward-thinking company that fears less and does more. Our people are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, and the experience is unrivalled.

We're looking for a Senior SEO Specialist to drive and assist the SEO Site Manager with the day-to-day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for Frasers group sports websites.

The key responsibilities of this role include:

  • Making and implementing recommendations to improve SEO channel performance and rankings
  • Recommending changes to website architecture, content, internal linking, and other factors to improve SEO rankings for target keywords
  • Working with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
  • Using tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Performing in-depth technical SEO audits of websites as well as rectifying any issues
  • Using tools like PI-datametrics and SEMRush for insights and highlighting opportunities to improve performance
  • Assisting with link building strategies and performing backlink link audits


What We Offer

We offer a wide range of benefits and perks for our colleagues, including a benefits package, reward and recognition schemes, and opportunities for career development and growth. We're committed to supporting our employees' physical, financial, and mental wellbeing, and we offer a range of wellbeing initiatives and resources to help them thrive in their roles.

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