Marketing Specialist

6 hours ago


Cambridge, Cambridgeshire, United Kingdom Bayer AG Full time

**About Bayer AG**

We are seeking an experienced Marketing Specialist to join our team at Bayer AG. As a Marketing Specialist, you will play a crucial role in executing marketing communications that convey brand messages and engage our target audience.

The successful candidate will have previous experience in a communications role and a University Degree Level Qualification in Marketing & Communications. You will be able to work in a cross-disciplinary communications skill set, delivering a combination of communications activities in a one-team approach.

Key Responsibilities:

  • Taking a strategic approach to executing marketing communications with a well-thought-out plan that conveys brand message and engages the target audience to maximize sales of Bayer products.
  • Manage the creation and implementation of communications activities to support campaigns, working across all communications channels.
  • Ensure efficient spend on multi-channel communications and external resources, services, tools, and media – optimize ROI on spend and accurately administer budget, purchase orders, and invoicing where necessary.
  • Managing marketing technology platforms such as digital analytics, email marketing automation (Marketo), workflow management, and website.
  • Ensure that communications are executed towards an audience strategy, involving a deep understanding of the target audience, crafting and tailoring approaches to reach the target audience most effectively.

Benefits:

  • Competitive compensation package consisting of an attractive base salary £60,000 and annual bonus. Individual bonus can also be granted for top performance awards.
  • 28 days annual leave plus bank holidays.
  • Private Healthcare, generous pension scheme, and Life Insurance.
  • Wellness programs and support.
  • Flexible and Hybrid working.
  • Help with home office equipment.
  • Support for professional growth in a wide range of learning and development opportunities.


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