Digital Marketing Specialist
5 days ago
About the Role:
This Digital Marketing Specialist - Crop Science position at Bayer AG focuses on leveraging digital marketing channels to drive sales and engagement. The ideal candidate will have experience in developing and executing multi-channel communications plans.
Responsibilities:
- Developing and implementing digital marketing strategies to maximize Bayer product sales.
- Managing the execution of marketing campaigns across social media, email, and other digital channels.
- Collaborating with the customer-facing squads and innovation enablement teams to craft effective communications messages.
- Monitoring and analyzing campaign success, identifying areas for improvement, and recommending changes.
- Working closely with the marketing technology teams to optimize platform performance and user experience.
Requirements:
- Proven experience in digital marketing, preferably in a communications role.
- University degree level qualification in marketing or communications.
- Strong understanding of digital marketing principles and best practices.
- Ability to analyze data to inform marketing decisions.
- Excellent communication and project management skills.
What We Offer:
- Attractive base salary (£58,000) and annual bonus.
- Generous benefits package, including private healthcare, pension scheme, and life insurance.
- Opportunities for professional growth and development.
- Hybrid working arrangement, flexible schedule, and wellness programs.
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