Digital Marketing Specialist

5 days ago


Cambridge, Cambridgeshire, United Kingdom Bayer AG Full time

About the Role:

This Digital Marketing Specialist - Crop Science position at Bayer AG focuses on leveraging digital marketing channels to drive sales and engagement. The ideal candidate will have experience in developing and executing multi-channel communications plans.

Responsibilities:

  • Developing and implementing digital marketing strategies to maximize Bayer product sales.
  • Managing the execution of marketing campaigns across social media, email, and other digital channels.
  • Collaborating with the customer-facing squads and innovation enablement teams to craft effective communications messages.
  • Monitoring and analyzing campaign success, identifying areas for improvement, and recommending changes.
  • Working closely with the marketing technology teams to optimize platform performance and user experience.

Requirements:

  • Proven experience in digital marketing, preferably in a communications role.
  • University degree level qualification in marketing or communications.
  • Strong understanding of digital marketing principles and best practices.
  • Ability to analyze data to inform marketing decisions.
  • Excellent communication and project management skills.

What We Offer:

  • Attractive base salary (£58,000) and annual bonus.
  • Generous benefits package, including private healthcare, pension scheme, and life insurance.
  • Opportunities for professional growth and development.
  • Hybrid working arrangement, flexible schedule, and wellness programs.


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