Head of Digital Marketing
7 hours ago
Eclipse Automation Inc. is a leading manufacturer of custom automated manufacturing solutions. We are seeking a highly skilled Head of Digital Marketing to lead our digital marketing efforts in Canada. As a critical member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive revenue growth and increase brand awareness.
In this role, you will work closely with our senior leadership team to build, plan, and execute digital marketing campaigns that meet market demands and resonate with customers. You will also supervise the marketing department and provide guidance and feedback to other marketing professionals.
Key Responsibilities:
- Develop and execute digital marketing strategies to drive revenue growth and increase brand awareness
- Supervise the marketing department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Collaborate with the Director to build and execute digital marketing campaigns
- Monitor progress, goals, and KPIs using reports and dashboards
- Liaise with other departments to ensure a unified approach to customer service, distribution, etc.
- Define digital marketing materials and programs and manage their production and distribution
- Conduct market research to identify challenges and opportunities for growth
- Manage digital marketing budget and report spend
- Understand the overall business and marketing strategy and create a digital marketing plan for specific industries
Requirements
- Bachelor's Degree in Marketing, Communications, Public Relations, Design, or equivalent
- 10+ years of experience in a branding, communications, public relations, or journalism-driven role
- Fundamental understanding of the media landscape (traditional, social)
- Excellent interviewing, written, and verbal communication skills
- Experience working in public relations and communications at a senior level
- Proven experience defining and implementing PR strategies and measuring impact of programs
What We Offer
- Reimbursement for tuition and professional dues
- On-site fitness facility
- Three weeks of vacation and five paid personal days (to start)
- RRSP matching program
- Free snack program
Estimated Salary: $120,000 - $150,000 per year, depending on experience.
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