Digital Marketing Specialist

1 week ago


Cambridge, Cambridgeshire, United Kingdom CATS Global Schools Full time
About CATS Global Schools

CATS Global Schools is a leading education group dedicated to inspiring the next generation of world shapers. Our history dates back to 1899, but our focus remains on the future.

Our group comprises 16 institutions, including independent boarding schools, an Arts University College, English language schools, and summer programs in various countries. Each year, we provide 18,000 students worldwide with the education they need for real-life skills.

We are committed to academic excellence, offering well-developed links to over 40 top global universities. Our positive learning environment empowers every student to make a contribution and shape their world.

Role Overview

This role encompasses digital tasks, from website content management to innovative AI tool usage and Google Ads creation. It's ideal for individuals who enjoy technology and want to build a marketing career using the latest innovations.

Responsibilities
  • Populate websites with engaging content and ensure web best practices and SEO.
  • Administer Google Ads, create new campaigns, and monitor performance to meet specific KPIs.
  • Monitor social media and PPC advertising to ensure brand consistency.
  • Analyze website performance using tools like Google Analytics, Ahref, and SEMRush.
  • Conduct research for digital operations, including SEO, backlinks investigation, and competitor analysis.
  • Manage the Custom ChatGPT bot across multiple brands.
  • Create, launch, and analyze email campaigns while adhering to best practices.
  • Integrate websites with CRM systems, such as HubSpot and Microsoft 365.
  • Use tools like Typeform, JWPlayer, Monday.com, and Office365 Suite for daily operations.
  • Complete ad-hoc tasks set by the Manager to support Sales and Marketing teams.
Requirements
  • Collaborative skills: work effectively with multiple teams and stakeholders at all levels.
  • Excellent communication skills: speak and write to a high standard with good grammar.
  • Task prioritization and organizational skills: manage a wide variety of tasks with different urgency levels.
  • Innovative and eager to learn: benefit from training by a senior digital marketing manager.
Benefits

Cycle to work Scheme
Tech Scheme
Car Scheme
Free flu vaccine through Healthshield
Free eye tests
Financial wellbeing support via WageStream
Employee Assistance Programme
Group income protection
GP24: GP Access for all
Health Cash Plan
Death in Service
Long service awards
Employee referral scheme
Enhanced Maternity and Paternity pay

Safeguarding Commitment

CATS Global Schools is dedicated to safeguarding and promoting the welfare and well-being of children and young people. Appointment is subject to satisfactory completion of safer recruitment employment checks.



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