Senior Product Manager, Technical, Prime Video Marketing
1 month ago
We are seeking a highly skilled Senior Product Manager, Technical, Prime Video Marketing to join our team. As a key member of our global marketing organization, you will be responsible for partnering with internal stakeholders and external agencies to define the current tech/data/product gaps in the marketing campaign lifecycle.
You will play a key role in defining the long-term technical product vision supporting functional areas of cross-channel media strategy and planning, buying, marketing operations, campaign reporting and measurement. You will also be responsible for recurring governance, validation, and audit exercises of existing solutions.
As a Senior Product Manager, Technical, Prime Video Marketing, you will work closely with global teams to develop and evangelize standardized data models, taxonomies, and templates that can be applied consistently across 15 European countries, while also capturing local nuances.
You will lead the collaboration with regional agency partners to manage data pipelines and identify new sources to continuously enhance our media data. In doing so, you will play a mix of product and program management roles.
You will work with media, marketing, strategy, and finance owners to gather requirements and distill them into clear working backwards business requirement documents, and manage program aspects such as business reviews and project plans.
You'll leverage your strong analytical skills and business acumen to dive deep into the data, uncovering high-impact insights and patterns that can inform product strategies.
As a key partner to the media, marketing, strategy, and finance teams, you'll build programs to apply these data-driven recommendations to drive measurable improvements in the performance of our ATL media investments.
Your vision and leadership will be instrumental in creating a virtuous cycle where insights lead to better planning, which then generates even more impactful results and learnings.
About the TeamAs part of Prime Video's global marketing organization, our team is responsible for booking all ATL media across 15 European countries. Based in the UK, Germany, France, Italy, and Spain, we work closely with an agency of record that executes our media plans.
Our diverse, multinational group brings deep expertise in media planning, buying, and data analysis. The media operations team supports processes, tooling, and data to allow us to oversee a complex web of campaigns, data flows, and vendor relationships at scale.
All aimed at driving measurable impact for the Prime Video brand.
Key Responsibilities- Work closely with leadership and cross-functional and cross-line business teams to identify customer needs, develop, and deliver innovative products and services that enable streamlined marketing planning and optimization at scale.
- Work with technical and non-technical stakeholders to understand and improve marketing product and tech capabilities and scalability.
- Develop and implement data governance processes to ensure media data quality and consistency.
- Serve as a single point of contact for change management and process optimization solutions across data governance and automation with internal measurement and agency tech teams.
- Support development and regionally nuanced adaptations for business and technical process requirements and success criteria to power engineering, science, and business intelligence teams who create best-in-class solutions for customers.
- Manage bottlenecks, provide escalation, anticipate, and balance business needs versus technical constraints to maximize business benefit.
- Establish and govern adherence to high-quality data management solutions through recurring validation exercises and tech gaps audits.
- Develop and manage intake systems for adaptation requests from internal and external stakeholders and evaluate prioritization matrices for future program improvements.
- Conduct advanced data analysis to uncover insights that can optimize product and planning.
- Foster a data-driven culture and continuously enhance our media measurement capabilities.
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London, Greater London, United Kingdom Amazon Full timeJob Title: Senior Product Manager, Technical, Prime Video MarketingAs a Senior Product Manager, Technical, Prime Video Marketing, you will play a key role in shaping the future of entertainment with Prime Video. You will partner with internal stakeholders and external agencies to define the technical product vision supporting functional areas of...
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