Analytics Team Lead
3 weeks ago
We are seeking a Senior Data Analyst to lead our Marketing Analytics Acquisition team and drive impactful insights across both paid and organic channels.
Responsibilities:- Guide and develop the analysts in the team, shaping the strategic direction of marketing acquisition initiatives.
- Collaborate with marketing leads to align team objectives and define OKRs.
- Leverage your expertise to deliver actionable insights that maximise the effectiveness and efficiency of marketing acquisition efforts, ensuring optimal return on investment.
- Conduct statistical analyses (such as, A/B tests) on paid and organic channels to identify growth opportunities.
- Identify and present opportunities for optimisation to senior stakeholders, focusing on audience targeting, bidding strategies, ad creative, and other key campaign elements.
- Experience in marketing analytics, with a strong understanding of both paid and organic channels.
- Experience leading a small team of analysts.
- Strong skills in managing projects and collaborating with stakeholders.
- Familiarity with attribution, marketing mix models and SEO tools like Google Analytics, Google Search console, among others.
- Experience with digital marketing platforms such as Google Ads, Facebook Ads, and programmatic advertising - and have a strong understanding of key performance indicators for paid acquisition campaigns.
- Experience running A/B tests, statistical analyses, and optimising paid channels.
- Familiarity with Mobile Measurement Partner (MMP) data.
We believe teams are strongest when they are diverse, equitable and inclusive. We celebrate our differences and strive to create an environment where every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Salary:£80,000 - £110,000 per annum, depending on experience.
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