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Marketing Director
2 months ago
About Veolia
Veolia is a leading company in water and energy management, committed to saving water and reducing energy consumption for industrial customers.
Job Description
We are seeking a Marketing Manager to join our team in Europe. As a Marketing Manager, you will be responsible for developing and implementing inbound marketing strategies to attract, engage, and convert customers.
Key Responsibilities
- Develop and execute comprehensive inbound marketing strategies to increase visibility of our ecological transformation value proposition.
- Research the market sector to understand customer needs and work closely with sales to fully understand their objectives.
- Collaborate with internal marketing specialists and external agencies to create and manage content for assigned sectors.
- Work with the digital team to conduct keyword research, implement on-page SEO tactics, and improve search engine rankings and organic traffic.
- Develop lead generation campaigns and create and manage email marketing campaigns.
- Work with the PR & Social Team to manage the company's social media presence and use social media channels for lead generation and brand awareness.
- Utilize marketing automation tools to streamline processes and work closely with the wider Europe Inbound Marketing team to ensure seamless execution and accuracy of marketing initiatives.
- Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing.
- Measure marketing campaigns performance and work with the Europe marketing team to benchmark campaign performance against other sector campaigns.
Requirements
- Relevant marketing / business experience or Bachelor's degree in marketing, business administration, or a related field.
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions.
- A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing.
- Experience with marketing automation tools and CRM systems is also essential.
- Familiarity with marketing automation platforms (e.g. HubSpot, Marketo, Pardot), CRM systems, etc.
- Ability to devise innovative marketing strategies that resonate with the target audience.
- Strong project management skills to oversee multiple marketing initiatives.
- Excellent written and verbal communication skills.
About Veolia
Veolia is an inclusive company committed to diversity and gives equal consideration to all applications, without discrimination.
