Digital Marketing Strategist

20 hours ago

Cheadle, Staffordshire, United Kingdom Pets at Home Full time
Paid Social & Display Specialist

We are seeking a talented and results-driven Paid Social & Display Specialist to join our team and play a key role in driving traffic and brand awareness via paid social channels. This is an exciting opportunity for someone passionate about digital marketing to manage and optimise our paid strategy across all channels.

Key Responsibilities:
  • Take ownership of the full lifecycle of specified paid social campaigns, from implementation through to optimisation, ensuring delivery is on time, within budget, and meets quality standards.
  • Maintain a continual 'test and learn' approach to all Paid Social and Display campaigns, focusing on performance enhancement through innovation, new features, and technology.
  • Manage relationships with Display partners and agencies, while coordinating creative requirements with marketing campaign and design teams.
  • Monitor Display performance and communicate opportunities to the digital and wider marketing teams.
  • Strong knowledge of social platforms including Facebook Business & Ads Manager, Instagram, Snapchat, X (formerly Twitter), and TikTok.
  • Experience with tracking pixels, UTM parameters, and basic code implementation.
  • Excellent analytical skills with the ability to derive insights from large data sets.
  • A flexible, agile approach to problem-solving and the ability to identify and act on new opportunities.
Desirable Experience:
  1. CRM data utilisation within acquisition channels.
  2. CIM or Digital Marketing qualification.
  3. Experience with other paid media channels like PPC.

Our dynamic team is shaping the future of our paid media strategy, and we're looking for someone to help us achieve our goals. If you're passionate about digital marketing and have a strong understanding of social platforms, we'd love to hear from you.

We're committed to creating a diverse and inclusive work environment, and we welcome applications from candidates with a range of backgrounds and experiences. If you're a motivated and results-driven individual who is passionate about digital marketing, we'd love to hear from you.

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