Digital Marketing Strategist

1 week ago


Sheffield, Sheffield, United Kingdom Pivotal London Full time
About Pivotal London

We are an exciting SaaS business operating in the healthcare space, with a presence in primary care, dental & veterinary. We boast ambitious growth plans following successful funding rounds.

Job Overview

We are seeking a Demand Generation Manager to join our marketing team. This newly created role offers the opportunity to shape the position and drive growth.

As a key member of our marketing team, you will report to the Group Head of Marketing and take ownership of developing and executing dynamic content strategies aimed at driving upsell and cross-sell opportunities within our existing customer base. You will collaborate closely with our sales team and sector marketing managers to ensure seamless alignment with broader business goals.

Key Responsibilities:
  • Strategy Development: Develop and implement comprehensive demand generation strategies to drive qualified leads and support sales targets.
  • Content Creation: Collaborate with content creators to develop engaging and relevant content for demand generation campaigns.
  • Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns, including email, social media, content marketing, SEO/SEM, webinars, and events.
  • Lead Nurturing: Design and implement lead nurturing programs to move prospects through the sales funnel, using marketing automation tools and CRM systems.
  • Performance Tracking: Monitor and analyse campaign performance metrics, providing regular reports and insights to optimise ROI.
  • Cross-Functional Collaboration: Work closely with the sales, product team, and wider marketing team to ensure alignment on target audiences, messaging, and lead follow-up processes.
Requirements
  • SaaS Expertise: Proven experience working in a fast-paced, high-growth SaaS technology environment.
  • Technical Skills: Proficiency with marketing automation platforms (e.g. HubSpot, Marketo, Pardot, Marketing Cloud), CRM systems (e.g. Salesforce), and analytics tools (e.g. Google Analytics). Ability to leverage AI to enhance campaign results and improve productivity.
  • Analytical Skills: Strong analytical skills with the ability to interpret data and provide actionable insights, such as conversions, customer acquisition cost, and ROI.
  • Communication Skills: Excellent written and verbal communication skills.
  • Project Management: Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Creativity: Innovative mindset with a focus on continuous improvement and creative problem-solving.

Pivotal London is an equal opportunities employer, committed to diversity and inclusion. We encourage applications from all qualified candidates. Salary: £55,000 - £65,000 + Extensive Benefits.



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