Marketing and Communications Specialist
3 weeks ago
We are seeking a highly skilled Marketing Manager to join our team at Colinwell Masonry Products Limited. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to promote our products across the UK and Ireland.
Key Responsibilities:- Develop and implement marketing strategies to enhance our brand presence and drive sales.
- Work closely with the sales and product development teams to create and implement marketing campaigns that effectively communicate our product offerings and value propositions to our target audience.
- Conduct market research to identify new opportunities, monitor industry trends, and gather competitive intelligence to inform marketing strategies.
- Organise and manage trade shows, exhibitions, and other promotional events to showcase Colinwell's products and engage with potential customers.
- Oversee the company's online presence, including website management, SEO, PPC advertising, and social media marketing.
- Maintain and update the customer database, ensuring effective segmentation and targeting for marketing campaigns.
- Monitor and analyse the performance of marketing campaigns, providing regular reports and insights to inform future activities.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in a marketing role.
- Strong understanding of marketing principles and strategies.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms, including SEO, PPC, social media, and content management systems.
- Creative thinking and problem-solving abilities.
- Strong organisational and project management skills.
We offer a competitive salary and benefits package, opportunities for professional development and career growth, a supportive and collaborative work environment, and the chance to be part of a well-respected business with a strong reputation for quality.
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