Strategic Marketing Manager
1 day ago
As a Strategic Marketing Manager at Michael Page (UK), you will have the opportunity to play a key role in shaping the University's student recruitment strategies. Your primary responsibility will be to plan and implement marketing and recruitment initiatives that align with the institution's objectives, focusing on both domestic and international markets. This exciting position requires an individual with a strong background in higher education experience and a full mix of marketing campaign expertise across print and digital channels.
About the Role
This is a 3-6 month contract opportunity for a hybrid working arrangement, allowing you flexibility and work-life balance. As part of the Student Recruitment team, you will collaborate with colleagues across various divisions, including Global Impact, academics, staff, and students. You will be responsible for managing the development and production of recruitment communications, utilizing your skills in marketing communications specialisms and channels.
Key Responsibilities
- Develop and implement marketing and recruitment strategies for the University.
- Collaborate with internal stakeholders to produce high-quality recruitment materials.
- Manage data to inform marketing decisions and identify trends.
- Plan and implement market research to support strategic initiatives.
Your Background
To succeed in this role, you should possess a strong understanding of higher education marketing, with a proven track record of delivering successful campaigns. Your ability to analyze data and implement evidence-based marketing strategies is crucial. Additionally, you should be an effective communicator, able to build relationships with internal and external partners.
What We Offer
This opportunity comes with a competitive salary of £40-45k pro rata, reflecting the importance of this role in driving the University's recruitment goals.
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