CRM Business Analyst
14 hours ago
CRM Executive
About the Role:We are seeking an experienced CRM Executive to join our team in Crewe. The ideal candidate will have a strong background in Salesforce and experience in developing and implementing CRM strategies.
Key Responsibilities:- Create and execute targeted email campaigns to drive engagement and customer acquisition
- Analyse data in the CRM to identify opportunities for automated workflows, personalised marketing and lead nurturing
- Work closely with the Sales and Marketing team to align CRM activity with business objectives such as product launches
- Maintain processes and best practices around data health and integrity
- Ensure proper segmentation and automation is used
- Develop reporting and dashboards on Salesforce to monitor campaign performance
- Experience in a CRM Executive or similar role
- Basic knowledge of Salesforce
- Confident in managing and segmenting data
- Familiar with setting up automated workflows and journeys
- Experience in reporting using Excel and Google Analytics
- Excellent communication skills
Up to £33,000 + excellent benefits
Location:Crew (hybrid working)
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