CRM Business Analyst

14 hours ago


Crewe, Cheshire East, United Kingdom Get Recruited (UK) Ltd Full time £33,000
Job Title:

CRM Executive

About the Role:

We are seeking an experienced CRM Executive to join our team in Crewe. The ideal candidate will have a strong background in Salesforce and experience in developing and implementing CRM strategies.

Key Responsibilities:
  • Create and execute targeted email campaigns to drive engagement and customer acquisition
  • Analyse data in the CRM to identify opportunities for automated workflows, personalised marketing and lead nurturing
  • Work closely with the Sales and Marketing team to align CRM activity with business objectives such as product launches
  • Maintain processes and best practices around data health and integrity
  • Ensure proper segmentation and automation is used
  • Develop reporting and dashboards on Salesforce to monitor campaign performance
The Person:
  • Experience in a CRM Executive or similar role
  • Basic knowledge of Salesforce
  • Confident in managing and segmenting data
  • Familiar with setting up automated workflows and journeys
  • Experience in reporting using Excel and Google Analytics
  • Excellent communication skills
Salary:

Up to £33,000 + excellent benefits

Location:

Crew (hybrid working)



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