CRM Business Development Manager
10 hours ago
About the Opportunity
We are seeking an experienced CRM Executive to join our client's team in Crewe. As a key member of the Marketing department, you will work closely with the Head of Marketing and CRM Consultant to develop and implement a robust CRM strategy.
The ideal candidate will have experience in creating and executing targeted email campaigns, analysing data to identify opportunities for automated workflows, and working closely with the Sales and Marketing teams to align CRM activity with business objectives.
Job Responsibilities:
- Develop and execute targeted email campaigns to drive engagement and acquisition of customers
- Analyse data in the CRM to identify opportunities for automated workflows and personalised marketing
- Work closely with the Sales and Marketing team to align CRM activity with other business objectives
- Maintain processes and best practices around data health and integrity
- Develop reporting and dashboards on Salesforce to monitor performance of campaigns
Requirements:
- Experience in a CRM Executive, Campaign Manager, or Email Marketing role
- A basic knowledge of Salesforce
- Confident to manage, manipulate and segment data
- Familiar with setting up and maintaining automated workflows
- Experience reporting using Excel and Google Analytics
What We Offer:
- Up to £33,000 per annum + excellent benefits package
- Fast-paced and dynamic work environment
- Ongoing training and development opportunities
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