ASO Director

4 weeks ago


Manchester, United Kingdom Jellyfish Full time
ASO Director Job Description

We are seeking an accomplished ASO strategist to lead our strategic roadmap and global service expansion for ASO projects at Jellyfish.

The ideal candidate will report to the VP, Earned Media and provide ASO recommendations to clients, understanding paid media campaigns such as ASA & GAC and earned media projects, such as SEO and Digital PR.

Responsibilities:

  1. Develop and lead the strategic framework and roadmap for ASO projects
  2. Grow ASO revenue and total clients
  3. Lead training programmes internally and externally
  4. Produce sales materials and case studies
  5. Deliver expertise for marketing on ASO topics
  6. Deliver metadata and creative test results to clients where required
  7. Collaborate with designers and copywriters to develop product roadmaps and ensure important insights are being applied
  8. Work with the data team to develop new reports and dashboards to deliver ASO insights
  9. Partner with the Data Director to review technology providers and proprietary technologies for ASO
  10. Align with the VP, Earned Media, to integrate ASO with other organic growth plans like SEO, Digital PR, Organic Social and Web-to-App conversion

Requirements:

  1. Experience leading ASO projects at an agency or client side
  2. Experience working with app store consoles and data sets to produce relevant insights
  3. A desire to nurture and educate a broad group of talent
  4. An inquisitive thinker, with evident enthusiasm
  5. Experience managing paid media for apps and websites
  6. Knowledge of SEO and CRM
  7. Proficiency in Apple Search Ads and Google App Campaigns
  8. Demonstrated expertise in using AI in marketing
  9. Skills using App UX & CRO
  10. Familiarity with App Tracking and analytics knowledge

What We Offer:

We prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs. Enjoy flexible working hours, remote work options, and a generous loyalty salary increase on your Jellyfish anniversary. Develop your skills with LinkedIn Learning and enjoy comprehensive family support, including paid leave for primary and secondary caregivers.


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