Digital Wellness Marketing Director

6 days ago

Manchester, United Kingdom THG Full time
About THG

We are a pioneering technology group that specialises in taking brands directly to consumers. Our portfolio includes leading brands such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our cutting-edge digital commerce ecosystem, THG Ingenuity.

Our comprehensive approach allows us to fully realise our vision and maintain leadership in the rapidly evolving global industry. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics.

Life at THG Nutrition & Wellness

Nutrition & Wellness is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins, and MP Activewear.

Our brands and people break boundaries; power and empower those who want more. We challenge conventions, are a force for good, and keep it real. These values drive our team every day.

Why be an App Marketing Manager at THG Nutrition?

You'll be at the forefront of a rapidly growing global wellness movement. Work with industry-leading brands, drive new market expansions, and shape the future of wellness. Our in-house capabilities mean you'll see your strategies come to life, making this a unique role combining career progression, exposure to diverse markets, and leadership opportunities.

As an App Marketing Manager, you'll:

  • Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.
  • Plan and execute integrated marketing campaigns across various channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.
  • Work closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimise app performance, and identify new growth opportunities.
  • Utilise app performance data and analytics to measure campaign effectiveness, user behaviour, and engagement, continuously optimising strategies for maximum ROI.
  • Develop and manage lifecycle marketing strategies (onboarding, retention, win-back) tailored to different user segments to drive long-term engagement.
  • Owning key performance metrics for app marketing efforts, including download rates, engagement, retention, and customer lifetime value (LTV). Report on the success of marketing campaigns and initiatives.
  • Stay on top of emerging trends in mobile marketing, app store optimisation (ASO), and technology to continuously improve and innovate within the app marketing space.

What skills and experience do I need for this role?

You'll require proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing. A strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, app store optimisation (ASO), and app monetisation is essential. Experience in managing and optimising campaigns across multiple channels and using marketing tools, platforms, and analytics to drive app performance is also required.

Estimated Salary: £60,000 - £80,000 per annum

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