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Segment Marketing Director

1 month ago

London, Greater London, United Kingdom Expedia, Inc. Full time
Key Responsibilities

The Segment Marketing Director will be responsible for driving key business KPIs through effective marketing via email, push, in-product placements, and landing pages for specific segments/campaign objectives. This role also involves playing a cross-functional role in developing and executing brand-specific versions and actions.

Key Accountabilities:

  • Partner closely with Marketing Brand Owners and the Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning.
  • Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives.
  • Have accountability for strategic planning, business casing, and optimal delivery of weekly and targeted global campaigns to a specific traveler segment and/or objective predominantly across Expedia and VRBO brands.
  • Deliver against key business objectives for that segment which would include acquisition, engagement, and retention through CRM programs and campaigns.
  • Direct, coach, and lead a team of up to 6 functional experts including people managers.
  • Bring CRM and database marketing subject matter expertise and thought leadership to drive team goals and share with wider segment marketing teams.
  • Work highly effectively with Analytics and Data Science teams to leverage actionable insights and learnings to identify opportunities and develop strategies for complex and innovative campaigns.
  • Advise on behalf of TEaL on cross-functional Expedia Group wide initiatives as a trusted expert on communicating our loyalty program mechanics and offers.

Requirements

  • Bachelor's degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience.
  • At least 8 years' experience in a CRM role, preferably in the e-commerce and/or online marketing space.
  • Ability to collaborate with and influence Marketing, Analytics, Martech, Creative, and Finance partners to develop innovative marketing campaigns.
  • Ability to manage and grow direct reports as well as wider teams.
  • Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
  • Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are a plus.

Benefits

Expedia Group offers a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world.

Expedia Group's family of brands includes: Brand Expedia, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, and Expedia Cruises.