Segment Marketing Director

4 days ago

London, Greater London, United Kingdom Expedia, Inc. Full time
Key Responsibilities

The Segment Marketing Director will be responsible for driving key business KPIs through effective marketing via email, push, in-product placements, and landing pages for specific segments/campaign objectives. This role also involves playing a cross-functional role in developing and executing brand-specific versions and actions.

Key Accountabilities:

  • Partner closely with Marketing Brand Owners and the Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning.
  • Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives.
  • Have accountability for strategic planning, business casing, and optimal delivery of weekly and targeted global campaigns to a specific traveler segment and/or objective predominantly across Expedia and VRBO brands.
  • Deliver against key business objectives for that segment which would include acquisition, engagement, and retention through CRM programs and campaigns.
  • Direct, coach, and lead a team of up to 6 functional experts including people managers.
  • Bring CRM and database marketing subject matter expertise and thought leadership to drive team goals and share with wider segment marketing teams.
  • Work highly effectively with Analytics and Data Science teams to leverage actionable insights and learnings to identify opportunities and develop strategies for complex and innovative campaigns.
  • Advise on behalf of TEaL on cross-functional Expedia Group wide initiatives as a trusted expert on communicating our loyalty program mechanics and offers.

Requirements

  • Bachelor's degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience.
  • At least 8 years' experience in a CRM role, preferably in the e-commerce and/or online marketing space.
  • Ability to collaborate with and influence Marketing, Analytics, Martech, Creative, and Finance partners to develop innovative marketing campaigns.
  • Ability to manage and grow direct reports as well as wider teams.
  • Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
  • Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are a plus.

Benefits

Expedia Group offers a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world.

Expedia Group's family of brands includes: Brand Expedia, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, and Expedia Cruises.

  • Sales Director

    1 week ago

    London, Greater London, United Kingdom AccorHotel Full time

    Job Title: Sales Director - MICE SegmentAccorHotel is seeking a highly skilled Sales Director to lead our MICE segment. As a key member of our sales team, you will be responsible for driving business growth and developing strategic relationships with clients.Key Responsibilities:Manage and motivate the MICE sales team to achieve sales targets.Develop and...

  • Proteomics Segment Marketing Manager

    1 week ago

    London, Greater London, United Kingdom Illumina Full time

    Job Title: Proteomics Segment Marketing ManagerAbout the Role:As a Proteomics Segment Marketing Manager at Illumina, you will be responsible for developing market opportunities in the proteomics research and translational research and industry environments. You will assess market dynamics, understand customer requirements, and establish relationships with...

  • Sales Director

    1 week ago

    London, Greater London, United Kingdom Corecruitment Full time

    Job Title: Assistant Director of Sales - Branded HotelJob Summary: We are seeking an accomplished Sales Director to lead our MICE segment, driving revenue growth and developing client engagement.Key Responsibilities:Develop and implement sales strategies to increase revenue and market shareManage a small team of 3 sales professionalsBuild and maintain strong...

  • Marketing Specialist

    4 weeks ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job Title: Marketing Specialist - Insurance SegmentThis is an exciting opportunity for an experienced client marketer to join the Institutional Client Marketing Team to lead regional strategy and execution of integrated marketing campaigns for the insurance segment.Key Responsibilities:Partner closely with the Head of Client Marketing, EMEA, the global...

  • Marketing Specialist

    4 weeks ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job Title: Marketing Specialist - Insurance SegmentThis is an exciting opportunity for an experienced client marketer to join the Institutional Client Marketing Team to lead regional strategy and execution of integrated marketing campaigns for the insurance segment.Key Responsibilities:Partner closely with the Head of Client Marketing, EMEA, the global...

  • Sales Director

    3 weeks ago

    London, Greater London, United Kingdom COREcruitment Full time

    Assistant Director of Sales - MICE SegmentOur hospitality client, a leading hotel company, is seeking an accomplished Sales Director to cover their MICE segment. This role is crucial in driving revenue and requires an organized individual with excellent interpersonal and relationship skills.Key Responsibilities:Lead the MICE sales team to achieve revenue...

  • Sales Director

    3 weeks ago

    London, Greater London, United Kingdom COREcruitment Full time

    Assistant Director of Sales - MICE SegmentOur hospitality client, a leading hotel company, is seeking an accomplished Sales Director to cover their MICE segment. This role is crucial in driving revenue and requires an organized individual with excellent interpersonal and relationship skills.Key Responsibilities:Lead the MICE sales team to achieve revenue...

  • Marketing Specialist

    1 month ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job Title: Marketing Specialist - Insurance SegmentThis is an exciting opportunity for an experienced client marketer to join the Institutional Client Marketing Team to lead regional strategy and execution of integrated marketing campaigns for the insurance segment.Key Responsibilities:Develop and execute the marketing plan for the EMEA insurance market,...

  • Marketing Specialist

    1 month ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job Title: Marketing Specialist - Insurance SegmentThis is an exciting opportunity for an experienced client marketer to join the Institutional Client Marketing Team to lead regional strategy and execution of integrated marketing campaigns for the insurance segment.Key Responsibilities:Develop and execute the marketing plan for the EMEA insurance market,...

  • Marketing Specialist

    3 weeks ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job Title: Marketing Specialist - Insurance SegmentThis is an exciting opportunity for an experienced client marketer to join the Institutional Client Marketing Team to lead regional strategy and execution of integrated marketing campaigns for the insurance segment.Key Responsibilities:Partner closely with the Head of Client Marketing, EMEA, the global...

  • Marketing Specialist

    3 weeks ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job Title: Marketing Specialist - Insurance SegmentThis is an exciting opportunity for an experienced client marketer to join the Institutional Client Marketing Team to lead regional strategy and execution of integrated marketing campaigns for the insurance segment.Key Responsibilities:Partner closely with the Head of Client Marketing, EMEA, the global...

  • Proteomics Segment Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Illumina Full time

    About the RoleWe are seeking a highly skilled Proteomics Segment Marketing Manager to join our team at Illumina. As a key member of our European marketing communication team, you will be responsible for establishing compelling messaging and positioning for our products and services in the proteomics market.Key ResponsibilitiesDevelop market opportunities in...

  • Insurance Segment Marketing Specialist

    2 months ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job SummaryThis role offers an exciting opportunity for an experienced client marketer to lead regional strategy and execution of integrated marketing campaigns for the insurance segment. The successful candidate will work closely with the Head of Client Marketing, EMEA, and global insurance segment marketing lead to develop and execute the marketing plan...

  • Insurance Segment Marketing Specialist

    2 months ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job SummaryThis role offers an exciting opportunity for an experienced client marketer to lead regional strategy and execution of integrated marketing campaigns for the insurance segment. The successful candidate will work closely with the Head of Client Marketing, EMEA, and global insurance segment marketing lead to develop and execute the marketing plan...

  • Sales Director

    2 weeks ago

    London, Greater London, United Kingdom careers4a - Jobboard Full time

    Job DescriptionAssistant Director of Sales - MICE SegmentWe are seeking an accomplished Sales Director to join our team as Assistant Director of Sales - MICE Segment. The ideal candidate will have a strong commercial outlook on sales and revenue, with a driven focus on developing client engagement and managing a small team of 3.Key Responsibilities:Develop...

  • Insurance Segment Marketing Specialist

    2 weeks ago

    London, Greater London, United Kingdom Financialnarrative Full time

    Job DescriptionThis role is an exciting opportunity for an experienced client marketer to join the Institutional Client Marketing Team to lead regional strategy and execution of integrated marketing campaigns for the insurance segment. The client marketer must be able to work with a variety of stakeholders and subject matter experts to drive key marketing...

  • Sales Director

    1 day ago

    London, Greater London, United Kingdom Corecruitment Full time

    Job Title: Sales Director - MICE SegmentJob Summary:We are seeking an accomplished Sales Director to lead our MICE segment, driving revenue growth and developing client engagement. The ideal candidate will have experience in similar positions within large hotels, excellent interpersonal and relationship skills, and a strong commercial outlook on sales and...

  • Proteomics Segment Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Illumina Full time

    About the RoleIllumina is expanding access to genomic technology to realize health equity for billions of people around the world. As a Proteomics Segment Marketing Manager, you will be responsible for developing market opportunities in the proteomics research and translational research and industry environments.ResponsibilitiesDevelop a set of sales...

  • Sales Director

    1 week ago

    London, Greater London, United Kingdom COREcruitment Full time

    Assistant Director of Sales – MICE - Branded HotelSalary Up to £70,000 + Medical CoverLocation LondonOur hospitality client, a leading hotel company, is seeking an accomplished Sales Director to cover their MICE segment, a significant revenue driver for the property.The ideal candidate will have:Current experience in a similar position within a large...

  • Sales Director

    2 weeks ago

    London, Greater London, United Kingdom careers4a - Jobboard Full time

    Job Title: Sales Director - MICE Segment LeadJob Summary: We are seeking an accomplished Sales Director to lead our MICE segment, driving revenue growth and developing client engagement.Key Responsibilities:Develop and execute sales strategies to drive revenue growthManage a small team of sales professionalsBuild and maintain strong relationships with...