Business Insights Analyst

1 month ago


London, Greater London, United Kingdom ENGINEERINGUK Full time
Commercial Analyst - Campaign Performance & Insights

About the Role
We are seeking a Commercial Analyst to join our Financial Services team at ENGINEERINGUK.

This role will focus on Campaign Performance and Insights, delivering analysis that enables the business to better understand customer behaviors by segment, channel, and proposition. This will help us understand how product use drives spend and engagement.

To stay close to customers, our support teams are in the office three days a week, as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

  1. Delivering marketing campaign performance analysis and insights to support new design and continuous improvement of M&S Financial Services' customer propositions, customer experience journeys, and customer communications.
  2. Working closely with FS Marketing and Commercial roles to fully understand requirements and provide collaborative solutions based on a commercial and analytical understanding.
  3. Delivering deep dive analysis of historic campaign performance to identify strengths and improvement opportunities.
  4. Supporting customer segmentation by offer and channel, A/B testing, and control cells.
  5. Forecasting campaign performance and analyzing campaign performance post-launch, creating actionable insights.

Requirements
We are looking for someone with a passion for all things Digital & Data, who is excited about its untapped potential. You should have strong story-telling capabilities, able to translate data into visual and spoken media. Proficiency in MS Power BI, Excel, and experience with simple statistical and data science techniques (e.g. forecasting, regression, clustering etc) with SQL, R, Python, or other experience required.



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