Content Strategist

1 week ago


London, Greater London, United Kingdom H&M Group Full time

Role Overview

We are seeking a highly skilled Content Strategist to join our team in London. As a Content Strategist, you will be responsible for strategically shaping communications in our Polish market through translating, trans-creating and creating engaging, on-brand product and marketing content. Your primary focus will be on elevating the online and instore experience through copy that inspires and connects with our Polish customers.

Key Responsibilities

  • Elevate the online and instore experience through copy that inspires and connects with our Polish customers
  • Build brand recognition in the Polish market through the COS tone of voice
  • Contribute to the content localization strategy in the Polish market
  • Maintain the quality and accuracy of copy across all touchpoints for the Polish market
  • Enhance the customer journey and experience, ensuring clear language across our product pages
  • Increase conversion and reduce return rates through accurate copy
  • Work in our translations tool to build up translation memory to improve workflow and optimize processes
  • Set up improvement initiatives for translation workflows
  • Translate, trans-create and edit engaging, on-brand copy including product descriptions, email newsletters, store windows, editorial and promotions, ensuring all copy is clear and localized where relevant
  • Lead communications for the Polish market by creating overarching messaging and copy in collaboration with the copy team
  • Create and maintain market-specific style guides to ensure consistency across communications
  • Liaise with other teams in the business to ensure smooth production of translation materials
  • Own the in-house translations process
  • Lead improvement initiatives, for internal and external tools and processes
  • QA and maintain quality of copy on the product and department landing pages with regular quality checks

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