Econometric Marketing Expert

2 weeks ago


London, Greater London, United Kingdom Salt Full time
About the Role

We are seeking a highly skilled Data Analyst to join our team and contribute to the development of innovative marketing intelligence solutions. Based in London or Leeds, this role offers a competitive salary of £60,000 - £75,000 + bonus, with flexibility to work 1 day a week.

About Salt:

Salt is a dynamic company that utilises data-driven insights to drive business growth. We are committed to fostering a collaborative environment that promotes excellence in econometrics and supports team growth.

Key Responsibilities:

  • Lead the creation and implementation of advanced Marketing Mix Modelling solutions, ensuring seamless deployment and maintenance across various brands and markets.
  • Support the development of a top-notch internal MMM team by fostering a positive culture and environment that promotes excellence in econometrics, while supporting team growth and development.
  • Collaborate with stakeholders to enhance marketing efficiency through optimisation and scenario planning, driving business improvements.
  • Contribute to the design and maintenance of marketing optimisation tools, interactive dashboards, and process automation to establish a best-in-class econometrics capability.

Requirements:

  • The ideal candidate comes from a marketing agency or consultancy background, with a strong background in Marketing Mix Modelling.
  • A minimum of 3 years of experience in MMM within a dynamic and fast-paced business environment.
  • A numerate degree in Mathematics, Statistics, Economics, or Computer Science at undergraduate or postgraduate level.
  • Proficiency in SQL and Python (or R) programming languages.
  • Strong communication skills to effectively convey complex ideas to stakeholders and colleagues.
  • Innovative thinking in the MMM space, with a passion for staying up-to-date with industry trends.

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