Econometric Marketing Expert
2 weeks ago
We are seeking a highly skilled Data Analyst to join our team and contribute to the development of innovative marketing intelligence solutions. Based in London or Leeds, this role offers a competitive salary of £60,000 - £75,000 + bonus, with flexibility to work 1 day a week.
About Salt:
Salt is a dynamic company that utilises data-driven insights to drive business growth. We are committed to fostering a collaborative environment that promotes excellence in econometrics and supports team growth.
Key Responsibilities:
- Lead the creation and implementation of advanced Marketing Mix Modelling solutions, ensuring seamless deployment and maintenance across various brands and markets.
- Support the development of a top-notch internal MMM team by fostering a positive culture and environment that promotes excellence in econometrics, while supporting team growth and development.
- Collaborate with stakeholders to enhance marketing efficiency through optimisation and scenario planning, driving business improvements.
- Contribute to the design and maintenance of marketing optimisation tools, interactive dashboards, and process automation to establish a best-in-class econometrics capability.
Requirements:
- The ideal candidate comes from a marketing agency or consultancy background, with a strong background in Marketing Mix Modelling.
- A minimum of 3 years of experience in MMM within a dynamic and fast-paced business environment.
- A numerate degree in Mathematics, Statistics, Economics, or Computer Science at undergraduate or postgraduate level.
- Proficiency in SQL and Python (or R) programming languages.
- Strong communication skills to effectively convey complex ideas to stakeholders and colleagues.
- Innovative thinking in the MMM space, with a passion for staying up-to-date with industry trends.
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