Econometric Insights Specialist
2 weeks ago
About the Role
We are seeking a highly skilled Senior Econometric Analyst to join our team. This is an exciting opportunity for an experienced professional to work on a range of high-profile projects and contribute to shaping the overall marketing strategy.
Key Responsibilities- Work with the current econometrics team to build and update a suite of econometric models for British Gas products and turn outputs into actionable insights to drive value
- Analyse large datasets to quantify the impact of marketing spend on key business outcomes, such as sales and customer acquisition
- Assist in ad hoc projects as advised by your line manager and other stakeholders
- Interpret the analysis to create concise, insightful stakeholder communications (presentations, documentation etc), being able to create and develop a narrative that is consistent with the data gathered
- Experience in Big Data analysis, econometrics, statistics, and Marketing Mix Modelling in a professional environment
- Good knowledge of media, marketing, pricing, and promotions and an understanding of their commercial impact
- Programming skills, particularly in Eviews, Python, R, or SQL, are advantageous
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