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Digital Marketing Specialist
2 months ago
Wireless CCTV Ltd is seeking a highly skilled PPC Executive to join our team. As a PPC Executive, you will be responsible for managing and optimising Pay-Per-Click (PPC) campaigns across various platforms, working closely with the wider marketing team to develop, implement and analyse PPC strategies that maximise ROI and drive traffic, conversions and sales.
Key Responsibilities:- Develop, implement and manage PPC campaigns across platforms such as Google Ads, Bing Ads and Social Media.
- Conduct keyword research, ad copywriting and A/B testing to optimise campaign performance.
- Monitor and analyse campaign performance data, making data-driven adjustments to improve ROI.
- Perform regular audits of PPC accounts to identify areas for improvement and implement optimisation strategies.
- Collaborate with the marketing team to align PPC campaigns with overall marketing strategies and objectives.
- Create and present detailed performance reports to internal stakeholders and board members, highlighting key metrics and insights.
- Stay up-to-date with industry trends, best practices and emerging technologies in PPC advertising.
- Manage budgets and bid strategies to ensure efficient use of resources and maximum return on investment.
- Conduct competitor analysis to identify opportunities and threats in the market.
- Ensure all PPC campaigns comply with platform policies and guidelines.
- 2 – 3 years experience working in a similar role.
- Experience with display advertising, remarketing and programmatic advertising.
- You are analytical, results-driven and understand digital advertising platforms and best practices.
- Proven experience managing PPC campaigns across various platforms, with a track record of achieving measurable results.
- Proficiency in using PPC advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc.
- Strong analytical skills and the ability to interpret data, making data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling ad copy.
- Familiarity with web analytics tools such as Google Analytics.
- Strong understanding of SEO and its relationship with PPC.
- Google Ads and/or Bing Ads certification is desirable.
- Detail-oriented with excellent organisational and time management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Wireless CCTV Ltd is a leading provider of rapidly deployable mobile surveillance systems, founded in 2001. We work towards an elite, exemplary standard in the Technology industry with multiple Awards and accreditations, ensuring everything we do ties into our core values of Quality, Innovation, and being Customer First.
We believe our employees are our strongest asset and for that reason, we are dedicated to supporting their professional and personal development.
