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Senior Content Manager
2 months ago
Job Title: Content Lead
We are Global Brands Limited, a leading independent drinks brand development business that owns, markets and distributes a diverse portfolio of products across various categories. Our company is passionate about pushing boundaries, sparking conversations, and making a real impact in the digital space.
Job Description:
We are seeking an experienced Content Lead to join our team. As a Content Lead, you will be responsible for delivering engaging, social-first content and leading our talented team of content managers. You will have a passion for creativity, strategy, and project management, with a strong understanding of content journey from ideation to posting.
Key Responsibilities:
- Manage a team of content managers, ensuring they deliver against agreed KPIs and objectives
- Advise on overall content strategy for the brand portfolio
- Own the content planning, execution, and measurement for the brands, delivering engaging and effective content across all designated channels
- Lead monthly content ideation sessions and weekly content team meetings to share best trending content themes and reactive content ideas
- Deliver monthly content calendars, with all content overseen by relevant brand managers before going live
- Attend brand activations to capture engaging content to be delivered across relevant channels
- Own the creation of content for paid ad strategy for your brand(s)
- Work with brand teams to develop social media guidelines for your brands, including tone of voice, visual identity, and overall aesthetic
- Own community management for your portfolio, ensuring all comms are in keeping with brand tone of voice
- Own and manage content strategy for your portfolio, including content creation and content distribution
- Work with third-party suppliers and influencers to ensure a flow of effective, engaging, and credible content that aligns to brand strategy/guidelines
- Ensure all activities are measured and that performance is reported each month to validate ROI and ensure learnings are reflected for future content
- Manage spend in line with agreed budgets, following all internal procedures
- Support content creation/liaison for PR activity, both editorial and advertorial, alongside brand managers
The Ideal Candidate:
- People management experience
- Experience gained working in a strategic content role
- An experienced communicator and content creator who is passionate about great content
- Knowledge and understanding of channel-neutral content marketing across traditional and digital channels
- High energy levels with the capacity to deliver operational tasks
- Strong written and verbal communication skills
- Evidence of continuous learning – up to date on new techniques and content marketing principles
The Offer:
- Competitive salary
- Enrolment into our health and wellness scheme
- Company pension
- Free lunch daily
- Free on-site parking
- The chance to be part of something bigger – to make your mark, leave a legacy, and change the game in ways you never thought possible
About Us:
Global Brands Limited celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. We proudly manage our Talent Acquisition and onboarding processes in-house.