Ad Operations Specialist
2 months ago
We are seeking an experienced Ad Ops Executive to join our media team at McCann Birmingham. As a key member of our team, you will be responsible for supporting the planning and buying of media campaigns for our clients across various industries.
Key Responsibilities- Manage clients' trafficking, measurement, tagging, and ensure effective execution of all digital campaigns.
- Translate media plans accurately into an ad server, with creative details, landing URLs, and analytics tracking to achieve campaign objectives.
- Build taxonomy URLs and assign creatives to appropriate media placements via trafficking sheets.
- Collaborate with Brand Safety partners to wrap tags when required.
- Contribute to data integrity management across all digital activity.
- Support senior team members on internal projects.
- Conduct QA/testing of tags to ensure accurate setup and troubleshoot when required.
- Manage the distribution of creative/ad tags (redirects) to key stakeholders/media partners.
- Establish and nurture relationships with client service teams.
- Demonstrate curiosity and be a diligent learner with great attention to detail.
- Ensure that the work delivered by the team meets the client's objectives.
- Manage multiple priorities effectively.
- Maintain high standards of quality in the team's deliverables.
- Employ creative problem-solving skills to find innovative solutions to business challenges.
- Previous exposure to trafficking, reporting, and tagging with a strong knowledge of Ad Operations.
- Comfortable using Excel and able to handle large sheets of data.
- Knowledge of ad verification and brand safety tools.
- Capable of managing a variety of stakeholders - client, account management, and activation teams across different markets.
- Excellent attention to detail, with strong communication, analytical, and organisational skills, with the ability to self-prioritise tasks and manage multiple campaigns.
- A team player, with a collaborative work ethic and a strong desire to succeed.
- Able to thrive in a fast-paced agency environment, reacting quickly and efficiently to changing priorities.
- Previous experience in a media agency would be beneficial.
In addition to a competitive salary, we offer a range of benefits, including 28 days holiday, enhanced pension contributions, life assurance, and access to industry-leading training and development programmes.
We are committed to creating a brilliant environment for all our people, with a culture of learning and development at the forefront of our ethos.
We are an equal opportunities employer and welcome applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all individuals, regardless of their background, culture, or identity.
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