Marketing Campaign Strategist

1 week ago


Gloucester, Gloucestershire, United Kingdom CV-Library Full time
Company Overview

Fasthosts is a leading provider of innovative internet technology solutions, serving customers since 1998. We offer a range of services including domain names, shared web hosting, business-class email, dedicated servers, cloud servers, secure online storage, and online backup.

Salary

The estimated salary for this role is £30,000 + performance-based bonus of 20%. We offer a competitive compensation package that rewards hard work and dedication.

Job Description

This data-driven role involves optimizing online channels to deliver additional revenue through upselling and cross-selling, as well as preventing churn within our customer base. You will work closely with the marketing team to create and deliver campaigns that elevate the awareness of the Fasthosts brand across a broad and diverse customer base.

You will be responsible for day-to-day optimization of multiple existing customer channels, implementing post-purchase engagement and onboarding activities, and planning and developing marketing use cases and media in the customer control panel to boost net service growth and service lifetime value targets.

Data-driven analysis and in-depth investigation of individual ad performance and contextual adjustment of content as a result are also key responsibilities. You will collaborate with colleagues in the planning and delivery of integrated campaigns that run for our existing customers.

Required Skills and Qualifications

We are looking for someone with experience in B2B customer service with a focus on creating revenue. A strong written content creator with comfortable taking ad ideas from inception to final draft, and a strong written and verbal communicator with confidence to represent the UK business to all levels of the organisation.

Strong data analysis and interpretation skills with experience using tools such as Google Analytics, CRM tools, and marketing automation platforms are essential. Experience of online marketing campaign fundamentals and creating, optimizing, and analyzing customer campaigns against performance metrics to evaluate the impact of each channel are also required.

Benefits

We offer a comprehensive benefits package that includes:

  • Salary starting from £30,000 + performance-based bonus of 20%
  • 27 days annual leave + bank holidays
  • Hybrid working policy
  • Contributory pension scheme
  • Private healthcare and Life assurance
  • Employee assistance programmes
  • Cycle to work scheme
  • EV Scheme
  • Free parking close to our offices in a vibrant city centre location
Others

We value what each person brings to the table, from amazing ideas to great work attitudes. We offer social events, summer and Christmas parties, fitness groups, running teams, and many more ways to have fun and make new friends. If you are interested in this role, please send us your application and we will be happy to contact you for an initial call to discuss further.



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