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Trade Marketing Manager

1 month ago

London, Greater London, United Kingdom KEF | Kent Engineering & Foundry Full time

A key role for a Trade Marketing Manager has become available at KEF, Kent Engineering & Foundry, a renowned specialist audio brand.

This varied position offers exciting opportunities to be a crucial part of the team and drive KEF's trade marketing initiatives in Europe.

To be successful, you must be a commercially driven marketing professional with extensive experience in Trade Marketing and a passion for retail excellence across diverse European markets.

A passion for sound is a given, as is a strong focus on delivering successful trade campaigns and events across the continent.

As the Trade Marketing Manager, Europe, you will play a critical role in driving and executing trade marketing strategies across multiple European markets, enhancing brand visibility, retailer partnerships, and in-store performance.

This requires creating a cohesive plan that aligns with regional and global marketing objectives, ensuring the effective delivery of trade-specific programs, including managing the execution of point-of-sale (POS) strategies, promotional plans, partner learning-management-system (LMS) rollout, and retail merchandising activities.

You will work in close collaboration with local marketing teams, retail partners, and the broader European marketing organisation, refining and improving trade marketing processes to ensure they are streamlined for efficiency.

Responsibilities include:

  • Trade Marketing Campaigns: Lead the development and execution of integrated trade marketing campaigns across Europe, ensuring alignment with global marketing strategies.
  • Retailer Partnerships: Build strong relationships with key retail partners, ensuring optimal execution of in-store promotions, POS materials, and merchandising.
  • Trade Shows & Events: Plan and execute regional B2B trade shows and events, ensuring impactful brand representation and engagement.
  • Localisation: Adapt global marketing assets to fit local markets, ensuring relevancy while maintaining brand consistency.
  • Training: Ensure smooth roll out and optimized access to learning resources for our pan-EU retailer network.
  • Budget Management: Monitor and track trade marketing spend across the region, ensuring efficient use of resources and return on investment.
  • Collaboration: Work closely with the Marketing Director, Europe, as well as local marketing and sales teams to ensure seamless execution of trade activities.
  • Performance Reporting: Provide regular updates on trade marketing performance, including campaign impact, retail execution, and budget utilisation.

You must hold a valid passport, as some travel outside of the UK will be required.

KEF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, colour, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.