Effectiveness and Strategy Lead

1 week ago


London, Greater London, United Kingdom Lorien Full time

We are seeking an experienced Marketing Analytics & Effectiveness Specialist to join our team at Lorien. As a key member of our team, you will play a critical role in driving marketing-driven profit growth for our clients.

The successful candidate will have a strong background in econometrics, forecasting, investment planning, and media experiments. They will be able to work across a broad range of clients, categories, audiences, project briefs, and methods from day one.

Key Responsibilities:

  • Lead the development of complex models (e.g., econometrics) to drive incremental growth
  • Manage a team of analysts and equip clients and the 7stars planning teams to make more evidence-based investment decisions autonomously
  • Provide exceptional data visualisation skills and present complex ideas in a universally accessible manner
  • Solutions first mindset with the ability to proactively identify client needs and the solutions that meet and exceed them

This role requires a strong understanding of the marketing planning and media planning process. You will also be comfortable presenting to C-Suite audiences and dealing with challenging questions. Additionally, experience managing multiple cross-discipline projects and prioritising competing demands in a fast-paced environment is essential.

What We Offer:

  • Estimated salary: £65,000 - £85,000 per annum
  • Uncounted holiday
  • Performance-related Summer profit share & Christmas bonus
  • Flexible & hybrid working
  • Personalised training plan & access to coaching
  • Wellbeing days
  • Optional private medical insurance


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