Digital and Marketing Automation Specialist

2 weeks ago

London, Greater London, United Kingdom SS&C Technologies Full time
About SS&C Technologies

We are a global provider of investment, financial services and software for the financial services and healthcare industries. Our company is based on revenue and has 20,000+ employees in over 90 offices in 35 countries.

Job Description: Digital and Marketing Automation Specialist

This crucial role involves managing a small, high performing team, executing complex, multichannel marketing campaigns, negotiating marketing technology contracts, and closely collaborating with stakeholders across internal departments.

  1. Business as Usual: Execute list imports from marketing activities, oversee the creation and sends of Marketo Emails, maintain marketing forms for compliance and optimization, pull data lists for cross-functional teams, create and integrate SFDC and Marketo campaigns.
  2. Technology Management: Oversee, optimize, and integrate the marketing technology stack including Marketo, 6sense, Salesforce, Asana, Reachdesk, On24, Leadspace and other key tools to improve the quality of campaign execution and tracking.
  3. Database Optimization: Lead efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns (Leadspace), data segmentations, deliverability campaigns, and overall database clean up and templatization.
  4. Documentation & Education: Design, document, and communicate marketing operations processes to the full marketing organization to help educate internal stakeholders.
  5. Data: Manage data flow throughout various marketing technology platforms to ensure consistent and accurate data is being provided to the internal BDR, Sales, marketing, and leadership teams.
  6. Automation: Develop and manage comprehensive marketing automation strategies to optimize and improve lead generation, lead nurturing, lead scoring, and overall customer and prospect experience.
  7. Collaboration: Partner with Marketing, Sales Operations, Customer Success, IT, Business Development, and other teams to ensure seamless alignment and integration of marketing efforts with broader business strategies.
  8. Compliance & Governance: Ensure marketing operations are fully compliant with industry regulations, data protection laws, and internal company policies.
  9. Leadership: Manage and mentor a direct report, cultivating a collaborative and high-performance culture and support for career development. Play a key role in providing guidance for strategic planning.

What We Offer: $120,000 - $150,000 per year, depending on qualifications and experience.

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