Digital Marketing Automation Specialist
2 weeks ago
We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at insightsoftware. As a key member of our marketing operations team, you will be responsible for supporting marketing processes within our martech stack.
The ideal candidate is someone who possesses a strong understanding of CRM and marketing automation tools, has a knack for data analysis, and thrives in a dynamic environment. In this role, you will own lead routing rules, build and manage dynamic audience & suppression lists, and devise and execute A/B and multivariate testing across subject lines, layout, time + frequency, audience segmentation, etc.
Salary: $70,000 - $100,000 per year
About the Role- Develop and implement effective lead routing rules to support the lead lifecycle (capture, qualification, handoff)
- Build and manage dynamic audience & suppression lists for marketing campaigns
- Design and execute A/B and multivariate testing across various channels
- Maintain marketable database health: hygiene, normalization, subscription management
- Bachelor's degree in Marketing, Business, Data Science, or related field
- Experience with hands-on use of marketing automation tools and CRM systems
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Ability to work in a fast-paced environment and adapt to changing requirements
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