Digital Marketing Automation Specialist
3 weeks ago
This role is an opportunity to join Mason Blake as a Digital Marketing Automation Specialist.
Job DescriptionWe are looking for an experienced candidate to grow and maintain our digital marketing efforts through Pardot, a marketing automation platform.
- Create, test, and deploy email campaigns, landing pages, events, and webinars using dynamic content with tokens and scripts.
- Collaborate with colleagues across Europe to deliver campaigns.
- Develop responsive email templates, troubleshoot issues, and stay up-to-date with technology advancements.
- Analyse and report on email campaign performance regularly, identifying trends and opportunities for improvement.
- Work with different sales distribution channels and understand the sales structure to build effective distribution lists.
Candidate Requirements:
- Experience working in financial services in a digital marketing function.
- Proficiency in HTML/CSS, Pardot, and Salesforce.
- Strong communication skills to manage internal stakeholders.
The estimated salary for this role is £50,000 - £60,000 per annum, depending on experience.
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