Brand Marketing Partnerships Manager

2 months ago

London, Greater London, United Kingdom TikTok Full time
About the Role

TikTok is the leading destination for short-form mobile video. Our global headquarters are in Los Angeles and Singapore, and our offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

About the Team

TikTok's XP Gaming Team aims to help gaming publishers unleash their creative side, connect with our audience, and drive revenue and growth. You will be part of a small and high-performing team of Brand Partnerships Managers and Client Solution Managers covering the Console Gaming industry in EMEA.

Key Responsibilities
  • Partner and drive global adoption of TikTok's digital advertising solutions through building strategic partnerships with global accounts.
  • Build and foster long-term senior relationships with regional client decision makers, as well as their agency counterparts, managing the end-to-end customer relationship for their revenue, tech, and data needs.
  • Design overall digital marketing and product development strategies with advertisers.
  • Drive thought leadership/strategic thinking by partnering with key internal stakeholders, such as legal, sales, marketing, and operations, to ensure consistency across European markets.
  • Collaborate with agency teams on key areas, such as enterprise technology selling, relationship-building, account strategy and planning, opportunity identification, and competitive selling.
  • Ensure a state-of-the-art business servicing level with the support of the client solutions and cross-functional teams.
  • Initiate and lead on all internal and external initiatives pertaining to the focused industry to meet revenue objectives.
Requirements
  • Expertise in the XP Gaming industry, preferably as a brand owner or part of the digital transformation/digital media team.
  • Understanding of the digital media ecosystem and/or hands-on experience working with media agencies and Gaming industry partners.
  • Understanding of, or hands-on experience with, different publishers' monetization methods and how this reflects user acquisition strategies.
  • Demonstrated ability to drive business agendas with senior stakeholders and meet revenue objectives.
  • Best-in-class communication skills and strategic mindset, preferably with existing relationships across key marketing decision makers in the region.
  • Self-starter, fast learner with a can-do spirit and a proven track record of building projects from the ground up.
  • Experience in the gaming industry, or in digital media servicing the gaming industry players.
  • Demonstrated experience in working with cross-functional teams.
  • Understanding of TikTok and TikTok's commercial offering.
  • Ability to travel domestically and internationally as needed.

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