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Head of Marketing

2 months ago

Milton Keynes, Milton Keynes, United Kingdom be:technology Full time
Job Description

Company Overview

be:technology is a leading technology company that has achieved 50% growth over the last 2 years and is scaling to over 100 stores across the country.

Job Summary

We are seeking a highly experienced and skilled Head of Marketing to lead our marketing efforts and develop a comprehensive marketing strategy that encompasses print marketing materials, SEO, PPC, email campaigns, and social media.

Key Responsibilities

  • Develop and Execute Marketing Strategy: Create detailed marketing plans that align with our overall business objectives and oversee the marketing budget to ensure all initiatives are cost-effective.
  • Brand Management: Manage the brand to strengthen and maintain its image through consistent messaging and visuals.
  • Marketing Campaigns: Plan and execute marketing campaigns across digital, print, and in-store channels.
  • Product Promotion: Promote new and existing products through various marketing platforms.
  • Online Presence: Maintain the company's online presence, including the website, social media, and email marketing.
  • SEO and PPC: Use SEO, PPC, content marketing, and social media advertising to increase online traffic and sales.
  • Market Analysis: Analyze market data and customer feedback to shape marketing strategies and identify growth opportunities.
  • Event Planning: Organize events and coordinate in-store promotions, partnerships, and customer engagement activities.
  • Team Management: Lead and mentor the marketing team to achieve departmental and company objectives.

Requirements

  • Quick Service Restaurant Experience: Experience in the QSR industry, with a strong understanding of the market and customer needs.
  • Marketing Strategy Development: Experience in creating comprehensive marketing plans that align with business objectives.
  • Digital Marketing Techniques: Knowledge of SEO, PPC, content marketing, and social media advertising to drive online traffic and sales.
  • Online Presence Management: Expertise in maintaining and optimizing the company's website, social media channels, and email marketing.
  • Budget Management: Ability to oversee and manage the marketing budget to ensure cost-effectiveness.
  • Product Promotion: Experience in promoting new and existing products through various marketing platforms.

Benefits

  • Training and Development: Opportunities for training and development to enhance skills and knowledge.
  • Clear Progression: Clear progression and development opportunities within the company.
  • Bonus Scheme: Bonus scheme to reward outstanding performance.
  • Annual Trips: Annual trips abroad and monthly days out to enhance work-life balance.