Hospitality Tech Marketing Strategist
2 weeks ago
We are seeking a seasoned Hospitality Tech Marketing Strategist to lead the marketing efforts for our innovative B2B product in the hospitality industry.
The ideal candidate will have a strong background in B2B technology and hospitality, with experience in scaling brands within the industry. Key Responsibilities:
- Develop and Implement Marketing Strategy: Create and execute a high-impact marketing strategy tailored to our unique hospitality product, focusing on global brand positioning and customer engagement.
- Brand Building: Develop and maintain brand presence across multiple channels, ensuring consistency and resonance within the hospitality and events sectors.
- Lead Generation and Customer Acquisition: Utilise both inbound and outbound marketing strategies to drive lead generation and enhance customer acquisition on a global scale.
- Content and Campaign Management: Oversee the creation and deployment of compelling content, campaigns, and storytelling initiatives to increase product visibility and brand engagement.
- Market Analysis and Strategy Optimisation: Regularly analyse market trends, customer insights, and competitive positioning to refine marketing strategies, ensuring maximum impact and effectiveness.
Key Requirements:
- B2B Hospitality Tech Experience: Strong background in B2B marketing within the hospitality technology sector, with an understanding of the unique challenges and opportunities in this space.
- Hospitality Industry Roots: A deep understanding of hospitality operations, ideally from previous roles within the sector, that informs an empathetic, client-centric approach.
- Proven Track Record of Scaling Brands: Demonstrated experience in taking brands from initial market entry to high-impact visibility, especially within B2B and hospitality tech environments.
- Analytical and Data-Driven Mindset: Skilled at interpreting data to adjust campaigns and strategies, ensuring optimal performance and return on investment.
- Excellent Communication and Leadership Skills: Ability to lead a team, collaborate effectively, and communicate complex ideas in a clear, compelling way.
Salary: $120,000 - $180,000 per year (dependent on location and experience). Benefits include flexible, hybrid working options, competitive salary, and opportunities for growth and development. If you're passionate about making a difference in the world of hospitality tech, we encourage you to apply.
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