Marketing Strategist
2 weeks ago
As a key member of the Service Care Solutions Ltd team, you will play a pivotal role in driving the success of our product brand. Your primary responsibility will be to develop and implement a robust marketing strategy that aligns with company objectives.
The ideal candidate will have a strong background in marketing, with a minimum of five years of experience in managing complex B2B marketing strategies and campaigns. Exceptional content creation skills, including writing and editorial abilities, are essential for this role.
Key responsibilities will include:
- Creating high-quality written content, such as editorials, news stories, and white papers, to ensure alignment with the brand's voice and technical standards.
- Designing and overseeing multi-channel advertising campaigns, including print, digital, and third-party collaborations, and completing post-campaign analysis.
- Managing day-to-day social media channels, specifically LinkedIn, including content planning and creation, monitoring, and reporting.
- Ensuring website content is accurate and up-to-date at all times, utilizing analytics to drive new content creation and improvements to the user experience.
- Managing comprehensive communication plans for product life cycles and new product launches.
- Devise and deliver the CRM communications strategy to drive conversions through the buying process and increase engagement with owners.
- Track and report marketing performance using available data analytics to identify trends, opportunities, and inform audience profiles.
- Manage the successful delivery of international events from stand design through to post-event communications.
- Manage the product marketing budget in line with the agreed strategy.
Experience requirements include a degree or formal qualification in marketing or business studies, with a strong preference for backgrounds in engineering, technology, or related fields.
Excellent data handling skills, including digital analytics and sales reporting, are essential for this role. Adept at managing multiple projects simultaneously with a keen attention to detail, you will also possess excellent interpersonal and communication skills, capable of working collaboratively in a team-oriented environment across both commercial and engineering departments.
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