Branch Merchandising Specialist

4 days ago

London, Greater London, United Kingdom Head Office Full time
Main Responsibilities

As a Branch Merchandiser at Head Office, you will play a vital role in strategically planning the retail space to maximize sales performance through detailed analysis and future planning.

You will be responsible for building and reporting on ideal stock holding targets by each location in line with budget sales plans and ideal stock cover for core, seasonal, and terminal stock.

Additionally, you will build distribution plans based on geographical location to ensure the right stock package for each local market to drive the budgeted density sales plans.

You will review in-season sales performance and react to stock mix to deliver sales and margin plans.

Furthermore, you will strategically plan the individual stores' allocation stock package by size inline with sales demand in that area and support the trading team with detailed size analysis to ensure all buys are inline with sales requirements.

Key Accountabilities
  • Building opening stock packages for new stores based on linear count, budgets, seasonality, and geographical location.
  • Project managing the critical path of all new openings, working cross-functionally with the visual merchandising, marketing, and retail teams to ensure the right stock package is allocated and delivered in advance of store opening.
  • Planning ideal stock mix by store to maximize sales performance.
  • Ensuring seasonal stock builds are inline with the trading calendar and key events.
  • Building allocation plans by store and size for both core and new seasonal stock packages in line with their sales plan.
  • Responsible for setting store grading framework for allocations, regularly reviewing with regional managers to ensure stores are in the right place.
  • Reviewing initial PAR levels by store regularly in line with trade and adjusting accordingly to ensure replenishment is maximized in the right store.
  • Leading store visits using analysis at category level to support the store in maximizing space to increase density.
  • With detailed analysis on sales by size by location, supporting the trading team to ensure future buys are inline with store allocation plans.
  • Providing detailed sales analysis by brand and category by store, feeding into the trading team and supporting with future opportunities in range building.
  • Working closely with the retail team to manage re-groups across the estate to reduce range fragmentation and increase sell-through ability to make decisions with consideration for the wider impact.
  • Creating and managing communication processes between Head Office and stores.
  • Ensuring all brand strategies are executed in line with the overall business needs and communicating these to the wider team.
  • Full understanding of customer needs to maximize sales and margin.
  • Developing and implementing better ways of working across merchandising and retail.
  • Strategically planning and implementing how to improve key KPIs, including AVT, UPT, and conversion, with the right stock holding of all categories.
  • Weekly reporting on size availability vs planned level – ensuring a 95% availability target is met.
  • Undertaking regular store visits with trading, retail, and VM teams.
People
  • Being a team player, understanding priorities and workload of other departments.
  • Excellent communication and networking skills at all levels.
  • Training and developing junior members of the team – AMs, AAMs.
  • Ability to lead and deliver a meeting with external partners and clients.
  • Working closely with the retail team to ensure the right product is in the right stores and to understand the different geographical customers to deliver sales and margin.
Additional Responsibilities
  • Responsible for ensuring all documents are checked and correct for the use of the Merchandising and wider BSI teams before distribution.
  • Ad-hoc tasks within the Branch Merchandising team will be required.
  • Attending seasonal launches.
  • To manage the department's cost centre in regards to POS.
  • Ensuring the BSI Senior Management Team are communicated to in an effective and timely manner.
Communications and Working Relationships

Work cross-functionally with the teams within BSI:

  • IT
  • Buying
  • Finance
  • Web Team
  • Merchandising
  • Warehouse
  • Accounts
  • Shipping/Sourcing
  • Visual Merchandising
  • Marketing
  • QA
  • Retail
  • Building relationships with suppliers and travel to supplier meetings when required.
  • Regular contact and meetings at director level.
Personal Specification

Knowledge and Skills:

  • The ability to cope with the pressure of having to make important decisions and meet tight deadlines.
  • Knowledge of relevant product categories, market trends, and competitors.
  • Presentation skills – visual, verbal, and written.
  • Organisational skills.
  • Team player – ability to manage working relationships at all levels.
  • Numerate – working with margin calculations and budgets.
  • Analytical skills – ability to analyse and interpret various data sources and reports.
  • Problem-solving skills – able to make the right decision when faced with sales/margin/supply issues.
  • Understanding of the clothing industry and trading environments. Broad knowledge of either retail or wholesale environments.
  • Strategic thinker – able to look forward and innovate.
  • Self-motivated.

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