Sports Nutrition Marketing Expert

2 weeks ago

Manchester, United Kingdom THG Full time

THG is a fast-paced, global technology group that specializes in taking brands direct to consumers. We're home to a portfolio of leading brands and sites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty.

We handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realize our vision and maintain our leadership in the industry.

Our company, THG, has an innovative approach to nutrition and wellness, with some of the best-loved and most trusted names in wellbeing and nutrition. Myprotein, the world's largest online sports nutrition brand, is part of this family, along with other brands like Exante Diet.

We aim to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our people and brands break boundaries, empower those who want more, and keep it real. These values drive us every day.

We have various job openings across the business, but one exciting role stands out: Product Marketing Executive - Myprotein. This position requires someone who shares our vision and values, as well as experience in marketing, market strategies, creative campaign development, and product marketing or category management.

The successful candidate will work closely with our product development teams, campaigns, marketing, and trading teams to drive awareness and sales for both new and existing products. They will assist the Product Marketing team in generating market strategy, developing creative briefs and concepts, and executing campaigns.

This role sits within the Product Marketing function, reporting to the Product Marketing Manager / Head of Product Marketing. It includes responsibilities such as:

  • Developing market strategies and positioning products correctly
  • Working with the product development team to identify market gaps and align products with business goals, brand strategy, and customer profile requirements
  • Liaising with marketing, ambassador, trading, new product team, production, and supply teams to bring products to market
  • Creating engaging campaigns and marketing execution plans to wider stakeholders across the business

We are looking for someone with a passion for getting into the minds of consumers, understanding trends, and identifying opportunities in a fast-paced market. The ideal candidate will also have a drive for results, innovation, and creativity, with a desire to see positive change.

To succeed in this role, you will need a strong understanding of digital marketing techniques and tools, including PPC, email, social media, SEO, PR, and web analytics. Additionally, you should have interpersonal skills, be able to get on with a wide variety of people at all levels, and have a level of understanding of technical aspects of the web.

We offer a competitive salary of £45,000 per annum, plus discretionary bonus dependant on company & personal performance. You will also receive benefits such as a birthday off, company doctor, access to staff gym at THG Icon office, discounts across THG Brands, pension, and other benefits. As a Disability Confident Committed employer, we welcome applications from all sections of the community.

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