Digital Community Manager

2 months ago

London, Greater London, United Kingdom Music Ally Full time
Job Title: Digital Community Manager

We are seeking a highly skilled Digital Community Manager to join our team at Music Ally. As a key member of our digital team, you will be responsible for managing artist social channels, developing innovative content ideas, and building new audiences.

Main Responsibilities:
  • Manage artist social channels on Instagram, TikTok, YouTube, Twitter, Facebook, Discord, and Spotify.
  • Collate compelling content for artist newsletters and maintain associated websites.
  • Work closely with the Head of Digital and artist teams to define KPIs and social strategy.
  • Develop innovative content ideas to unlock new audiences and super-serve existing fanbases.
  • Create, update, and circulate engaging weekly content calendars.
  • Organize and manage artist asset folders.
Digital Marketing Management:
  • Work closely with the Head of Digital, artist managers, and label reps to develop and execute bespoke digital marketing strategies.
  • Channel/website/newsletter management, asset management using tools like Box, Dropbox, and G-Drive.
Content Development:
  • Produce/edit engaging digital assets, such as short and long-form videos, animations, images, and other graphics.
  • Design a narrative and aesthetic for social channels that aligns with the artist proposition and tells their story.
  • Brief/liaise with third-party content creators for asset needs.
  • Provide education and strategic direction to artists on creating their own social content.
  • Capture content for artists at key event appearances and execute real-time posts on their social channels.
  • Facilitate ideas and requests between artists, managers, and labels.
Reporting and Analysis:
  • Collate routine and ad-hoc performance reports to present to artists and wider teams in digestible format.
  • Utilize data to evaluate campaign success and help shape improvement strategy where necessary.
  • Compare results from internal and external digital campaigns to identify growth opportunities.

Requirements:

  • A minimum of 2 years of experience in a similar role in the music industry.
  • Passionate about music, with extensive understanding of the UK and international mainstream markets.
  • Confident working directly with artists, with a deep understanding of the way they think and work.
  • Familiar with scheduling tools, while able to react to last-minute changes, new trends, or ad-hoc content.
  • A team player, with the ability to also work independently and be accountable for own client projects.
  • Able to work under pressure in fast-paced and deadline-driven environments, across different time zones.
  • Confident with photo/video/audio editing software, such as Adobe C-Suite, Canva, iMovie, Final Cut, and Audacity.
  • Adept at compiling reports from social platforms, newsletter providers, analytics tools, and streaming services.
  • A strong multi-tasker, always maintaining a professional attitude and meticulous attention to detail.
  • In-depth knowledge of social media platforms and algorithms, digital trends, and new technology.
  • Understands each stage of a music release campaign and how to optimize audience engagement.
  • Willing to go the extra mile for campaign success and travel with artists as required.
  • Proactive, adaptable, and confident experimenting with new and innovative ideas.
  • Proven success in unlocking new audiences and super-serving existing fanbases.
  • Able to build and maintain strong business relationships with industry partners.
  • Highly competent using Mac, Outlook, Google Workspace, and MS Office.
  • Excellent verbal communication and copywriting skills essential.
  • A good understanding of (super) fan communities and how to engage them.
  • Paid media skills and existing relationships with platform reps desirable.
  • Experienced with influencer campaigns and YouTube MCNs preferred.

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