Digital Marketing Strategist for Luxury Fashion

2 weeks ago

London, Greater London, United Kingdom Belstaff Full time
Job Description:

We are seeking a skilled Digital Marketing Strategist to join our team at Belstaff.

About the Role:

This role will be responsible for developing and executing a multi-channel digital marketing strategy, focusing on social media and influencer partnerships.

  • Create and implement a comprehensive social growth strategy to drive follower growth, engagement, and conversion.
  • Develop a TikTok-specific strategy to optimise the platform, increase brand awareness, and engage new audiences in innovative ways.
  • Set key performance indicators (KPIs) for social channels and deliver regular reports to the brand team on channel performance.
  • Collaborate with the Senior Art Director and Senior Brand Editor on conceptualising and producing engaging content for social channels.
  • Work closely with the brand team and wider business to create storytelling opportunities for campaigns, product launches, and cultural moments.
  • Ensure all content output aligns with the brand vision and tone of voice.
  • Deliver the Moto social strategy, including community relationship building, user-generated content (UGC) campaigns, and social content shoots.
  • Negotiate contracts with influencers and affiliates to ensure they meet growth targets and drive conversion.
  • Manage UGC campaigns to drive authenticity, trust, and loyalty with our audiences.
  • Oversee paid social budgets and campaigns to maximise reach and engagement.
  • Stay up-to-date with social trends by establishing direct relationships with social platforms.
About You:

We are looking for someone with:

  • Experience in the fashion, sport, or lifestyle sector.
  • A proven track record of driving social channel growth, engagement, and conversion.
  • Extensive experience in end-to-end social campaign management.
  • Previous experience in influencer/affiliate programmes that drive ROI.
  • Strong negotiation and contract skills.
  • Art direction and content production experience.
  • Proficiency in Adobe Creative Cloud.
  • A team-centric approach and management style, with the ability to collaborate effectively across functions.

We estimate the salary for this role to be around $60,000 - $80,000 per annum, depending on location and experience.

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