Digital Marketing Manager SEO PPC

2 weeks ago

Leicester, Leicester, United Kingdom Kirkland Associates Full time

We are seeking a skilled Digital Marketing Executive to join our Marketing team at Kirkland Associates. As a key member of our team, you will be responsible for executing marketing campaigns with a commercial approach and analysing their performance.

Main Responsibilities:
  • Ownership of email campaign management, including liaising with the creative team on content, scheduling, and reporting on their performance to senior management.
  • Creating SEO content and regularly A/B testing and optimising product and landing pages.
  • Day-to-day administrative responsibility for all social channels, including content scheduling and reporting to senior management.
  • Engaging with our customers and target audiences on social channels and community forums daily.
  • Working alongside the creative team to support them in delivering high-quality and engaging visuals and content.
  • Assisting with web-related duties such as front-end content changes and product creation and development testing.
  • Conducting market research to stay informed about industry trends, customer preferences, and competitor activities.
  • Using market insights to recommend adjustments to marketing strategies and identify new business opportunities.
The Ideal Candidate:
  • Experience in a similar marketing role.
  • Experience using DotDigital or a similar mailing software and utilising their automation features.
  • Conducting research and analysing data to identify and define target audiences.
  • Professional experience and knowledge of SEO best practices.
  • Comprehensive computer skills including Microsoft Office, Outlook, Word, Excel, and PowerPoint.
  • Experience with marketing software and tools such as DotDigital, Magento, Google Analytics, Social Pilot, SemRush, Search Console, Google Ads, Google Merchant Centre, and Data Studio.
  • Strong understanding of SEO, PPC, social media, and email marketing best practices.
  • Able to analyse data and report internally against KPIs.
  • Have a commercial mindset when making decisions.

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