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Digital Acquisition Manager
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Digital Acquisition Manager
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Wilmslow, Cheshire East, United Kingdom Citation Ltd. Full timeAbout the RoleWe are seeking a highly skilled Digital Acquisition Manager to join our central marketing team at Citation Ltd. This is an exciting opportunity to drive forward our PPC strategy and support the Acquisition and Experience Leads in creating and delivering the overall digital strategy.Key ResponsibilitiesDevelop and implement the digital strategy...
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Digital Acquisition Manager
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Digital Acquisition Manager
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Digital Acquisition Manager
1 month ago
Wilmslow, Cheshire East, United Kingdom Citation Ltd. Full timeAbout the RoleWe are seeking a highly skilled Digital Acquisition Manager to join our central marketing team at Citation Ltd. The successful candidate will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital strategy.Key ResponsibilitiesDevelop and...
Senior Digital Acquisition Executive
2 months ago
About The Citation Group
We are a rapidly growing private equity-backed business with a strong focus on innovation and service excellence. Our goal is to triple in size over the next few years through organic growth and strategic acquisitions.
The Role
We are seeking a results-driven Senior Digital Acquisition Executive to join our central marketing team. As a key member of our team, you will be responsible for driving forward our PPC strategy and supporting the Acquisition and Experience Leads in the creation and delivery of our overall digital strategy.
Key Responsibilities
- Develop and implement a comprehensive digital strategy to drive lead generation and conversion
- Manage and optimize large budgets to achieve business objectives
- Collaborate with senior stakeholders to deliver engaging and relevant online content and resources
- Analyze digital marketing analytics to inform commercial decisions and drive business growth
- Work closely with our internal SEO and digital experience team to maximize synergies and improve performance
- Partner with digital marketing and development agencies to continually optimize campaigns and improve results
- Utilize Salesforce CRM to track successes and inform changes to our digital strategy
- Liaise with the wider marketing team to maximize collaborative online opportunities
- Understand the full sales cycle and the value of PPC leads within that sales cycle
- Stay up-to-date with the latest PPC and SEM trends to ensure our digital strategy remains competitive
About You
We are looking for a highly skilled and experienced Senior Digital Acquisition Executive who has a proven track record of generating large volumes of lead generation activity and conversion using digital tools. You will have a strong understanding of Google Analytics and channel marketing analytics, as well as experience working with e-commerce and digital P&L.
What We Offer
We offer a competitive salary and a range of benefits, including 25 days of holiday, birthday bliss, post-wedding bliss, growing families support, and a healthcare cash plan. If you are a motivated and results-driven individual who is passionate about digital marketing, we would love to hear from you.
