Marketing Cloud Specialist

4 weeks ago


Bedford, United Kingdom Autoglass Full time
Job Title: Marketing Cloud Specialist

Reports to: Marketing Manager

Business Area: Customer Experience

Location: Hybrid / Priory Park, Bedford

Salary: Up to £40,000 DOE


About Us

Belron UK Ltd, trading as Autoglass and Laddaw, is part of the global Belron group of companies, the world's leading vehicle glass repair and replacement business. With 29,000 employees across 30 countries and 6 continents, we strive to deliver exceptional customer service.

Our core values of Caring, Genuine, Collaborative, and Driven shape our interactions with employees, partners, and customers.

Our purpose is to make a difference with real care.


Job Summary

As the Marketing Cloud Specialist, you will be responsible for developing and implementing Salesforce Marketing Cloud solutions within the Customer Experience Team. You will work closely with the Marketing Manager to deliver CRM campaigns to customers and prospects, driving customer engagement, conversion, and retention.


Key Responsibilities
  1. Design and develop dynamic emails and complex multi-channel journeys using Salesforce Marketing Cloud.
  2. Create new email templates following company guidelines and best practices to improve engagement and click-through rates.
  3. Use Journey Builder to create journeys and sync data from Salesforce CRM to Marketing Cloud and back.
  4. Develop SMS campaigns and app push notifications.
  5. Analyze campaigns and propose optimizations, providing detailed analysis and visual information.
  6. Collaborate with the Salesforce CRM Product Owners and third-party agencies to establish enhanced processes and functionality.
  7. Complete regular internal system audits and prepare for upgrades.

Requirements

Experience with Marketing Cloud (Exact Target)

Proficient in email development languages - HTML, SQL, Amp script, and CSS

Excellent written communication skills

Proven ability to design and implement new processes and facilitate user adoption

Strong understanding of Marketing Cloud and Salesforce best practices

Demonstrated ability to understand and articulate complex requirements

Sales Cloud/Service Cloud experience desirable

Previous experience working in a SCRUM or agile environment desirable

Excellent communication skills and ability to work independently and as part of a team

Highly organized with ability to multitask, work under pressure, and manage time effectively

Ability to solve problems and recommend solutions



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