Salesforce Marketing Cloud Specialist

7 days ago


Bedford, Bedford, United Kingdom Abacus Consulting Full time

Abacus Consulting is seeking a skilled Marketing Cloud Specialist to join their Customer Experience Team. As a key member of the team, you will be responsible for developing and managing Salesforce Marketing Cloud, supporting the Marketing Manager in delivering effective Customer Relationship Management (CRM) campaigns targeting both B2C and B2B audiences.

Key responsibilities include:

  • Designing and developing dynamic emails and complex multi-channel journeys using Salesforce Marketing Cloud.
  • Creating SMS campaigns and app push notifications.
  • Analysing campaigns and proposing campaign optimisations and future recommendations, providing detailed analysis and visual information as appropriate.
  • Completing quality assurance checks on changes to audiences, emails and journeys in Marketing Cloud.

Required skills and experience include:

  • Experience with Marketing Cloud (Exact Target).
  • Proficiency in email development languages - HTML, SQL, Amp script and CSS.
  • A demonstrated ability to understand and articulate complex requirements.
  • Previous experience working in a SCRUM or agile environment.
  • Excellent communication skills and ability to take ownership and work independently and as part of a team.

This is a fantastic opportunity to work for a highly successful business, with modern out of town offices and a range of benefits.



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