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Cloud Marketing Expert

1 month ago

Bedford, Bedford, United Kingdom Abacus Consulting Full time

Abacus Consulting is seeking a skilled Marketing Cloud Specialist to join their Customer Experience Team. As the Marketing Cloud Specialist, you will lead the development and management of Salesforce Marketing Cloud, supporting the Marketing Manager in delivering effective CRM campaigns targeting B2C and B2B audiences.

Your key responsibilities will be to:

  1. Design and develop dynamic emails and complex multi-channel journeys using Salesforce Marketing Cloud.
  2. Create SMS campaigns and app push notifications using Salesforce Marketing Cloud.
  3. Analyse campaigns and propose campaign optimisations and future recommendations, providing detailed analysis and visual information as appropriate.
  4. Make recommendations and suggestions, supported by relevant information, to the CRM Manager.
  5. Complete quality assurance checks on changes to audiences, emails, and journeys in Marketing Cloud.

Required Skills and Experience:

  1. Experience with Marketing Cloud (Exact Target).
  2. Proficient in email development languages - HTML, SQL, Amp Script, and CSS.
  3. Previous experience working in a SCRUM or agile environment is desirable.

This is a fantastic opportunity to work for a highly successful business, in modern out-of-town offices with free onsite parking and a subsidised canteen.