Cloud Marketing Expert

4 weeks ago


Bedford, Bedford, United Kingdom Abacus Consulting.Co Ltd Full time

Cloud Marketing Specialist Role

Abacus Consulting.Co Ltd is seeking an experienced Cloud Marketing Specialist to join their Customer Experience Team in Bedford. As a key member of the team, you will be responsible for developing and managing Salesforce Marketing Cloud to deliver effective Customer Relationship Management (CRM) campaigns targeting both B2C and B2B audiences.

Key Responsibilities:

  1. Design and develop dynamic emails and complex multi-channel journeys using Salesforce Marketing Cloud.
  2. Create SMS campaigns and app push notifications using Salesforce Marketing Cloud.
  3. Analyse campaigns and propose optimisations and future recommendations, providing detailed analysis and visual information as appropriate.
  4. Make recommendations and suggestions, supported by relevant information to the CRM Manager.
  5. Complete quality assurance checks on changes to audiences, emails, and journeys in Marketing Cloud.

Requirements:

  1. Experience with Marketing Cloud (Exact Target).
  2. Proficient in email development languages – HTML, SQL, Amp script, and CSS.
  3. Previous experience working in a SCRUM or agile environment desirable.

What We Offer:

A competitive salary of £40,000, free onsite parking, and a subsidised canteen.



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