Fashion Public Relations Manager

5 days ago

London, Greater London, United Kingdom Jadedldn Full time

About the Role:

We are seeking an experienced PR professional to join our team as a Global PR Strategist. This is a fantastic opportunity to work with a leading fashion brand, Jadedldn, and contribute to the development of our global public relations strategy.

The successful candidate will have a proven track record of delivering effective PR strategies and campaigns, building strong relationships with key media contacts, and driving important new relations. You will also have a strong understanding of market trends & competitive brand activations and be able to work closely with the marketing and creative teams to align PR efforts with broader marketing strategies and content plans.

Key Responsibilities:

  • Develop and execute comprehensive public relations strategies and campaigns that tie into the business calendar.
  • Build and maintain relationships with key media contacts, VIPs, stylists, and agents.
  • Write and distribute press releases, lookbooks, and other PR materials.
  • Bring an established network of media journalists, media contacts, stylists, and industry peers.
  • Develop and maintain the company's PR calendar and media list.
  • Work closely with the marketing and creative teams to align PR efforts with broader marketing strategies and content plans.
  • Drive and coordinate features, media/press inquiries, and interviews.
  • Monitor media coverage and provide regular reports and analysis.
  • Be responsible for VIP guestlists for brand events and activations.
  • Monitor industry trends and competitor activities to inform PR strategies.
  • Manage and host in-house staying appointments.
  • Act as a brand ambassador, representing Jaded at industry events and networking opportunities.
  • Manage crisis communication and develop contingency plans.

Requirements:

  • An extensive network within the Gen-Z sector, including direct connections and relationships with senior media across fashion, consumer/lifestyle, news editors, as well as stylists, photographers, influencers, and models.
  • Considerable experience with a proven track record of running PR in-house within fashion/lifestyle brands in the UK, with a focus on the Gen-Z audience.
  • A degree in Business, Fashion, Communications, Marketing, or Journalism, or equivalent professional experience.
  • Strong interest in fashion, music, and consumer trends.
  • A proactive, hands-on attitude, with strong organisational skills and ability to work on multiple projects simultaneously.
  • Confident in networking and being proactive/thinking outside of the box to secure press placements.
  • Keen attention to detail and results orientation.
  • Creative and agile thinking, comfortable operating in a fast-paced environment.
  • Excellent written and verbal communication skills, including press releases and media pitches.

What We Offer:

  • $55,000 - $65,000 per year (dependent on experience).
  • 50% Employee Discount.
  • Local Business Discounts (e.g., cafes, fitness, beauty).
  • North-West London office location directly located next to good transport links.
  • Casual office dress code (your style of dress is up to you, wear what you feel best in).
  • Fully-stocked kitchens and fridges.
  • Regular Office Social Events (e.g., payday socials).

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